We want to make it easier for people to manage their sugar consumption.
Many of the drinks we make and distribute contain sugar. Whilst sugar is fine in moderation, global dietary guidelines caution that consuming too much sugar is not good for anyone. Given the health consequences of obesity, international governments and health authorities such as the World Health Organisation (WHO), are introducing regulations to help people consume less sugar from food and drink products.
We support the current recommendation by several leading health authorities, including the WHO, that people should limit their intake of added sugar to no more than 10% of their total calorie consumption.
Working with The Coca-Cola Company (TCCC) and other franchisors, we’re evolving our business and drinks portfolio to provide consumers a greater choice of drinks, both with and without sugar.
Our actions support UN Sustainable Development Goal 3: Good health and wellbeing.
CCEP has been our partner for many years in remote Australia, and has ensured consistency of supply as well as support for strategic initiatives such as the wellbeing strategy to address community health, resulting in economic and employment benefits for local communities.
Ian Copeland
CEO, Community Enterprise Queensland, Australia
Our commitments
- Great taste, less sugar
- Low and no calorie drinks
- Choice
- Product information
- Responsible marketing
Working with The Coca-Cola Company and other franchisors, we continue to reduce sugar across our portfolio.
Working with TCCC and other franchisors, we are reducing the amount of sugar in our drinks by rethinking many of our recipes, offering a wider choice and greater promotion of no and low calorie options.
In 2021, we reduced the sugar in our soft drinks by 17.9% compared to 2015, and we fully support Union of European Soft Drinks Associations (UNESDA) commitment to reduce average added sugars in soft drinks by another 10% by 2025 (from 2019) across Europe.
We also have clear sugar reduction targets in place in Australia, Indonesia and New Zealand. In Australia, we’re committed to reducing average sugar per 100ml by 25% by 2025 (vs 2015). In Indonesia, we’re committed to reducing average sugar per 100ml by 35% by 2025 (vs 2015); and by 20% by 2025 (vs 2015) in New Zealand.
We’ll aim for 50% of our sales to come from low or no calorie drinks by 2030 (in Europe by 2025).
We encourage people to reduce their daily sugar intake by raising awareness of our low-calorie drinks via our point-of-sale communications and by promoting low and no sugar options via our menu deals.
In Australia, the Pacific and New Zealand, we’re introducing and promoting more low and no sugar drinks with a focus on zero sugar sparkling drinks.
We’ll continuously evolve our recipes and portfolio to offer a greater choice of drinks.
Together with The Coca-Cola Company and other franchisors, we’re expanding our portfolio to include many other types of drinks like juices and ready to drink teas and coffees.
We are also committed to making smaller and more convenient pack sizes more readily available. For example in Australia we now sell small packs in 96% of grocery stores and 86% of petrol and convenience stores. In New Zealand, 100% of petrol stores and 97% of grocery stores offer small packs.
We’ll make it easier for consumers to cut down on sugar with straightforward product information.
We are committed to providing clear and transparent nutritional information about our drinks, including information about sugar and calorie content.
We pioneered Guideline Daily Amount (GDA) labelling on our drinks in Europe since 2009. In Australia, we adopted the voluntary front of pack Health Star Rating on all our non-alcoholic drinks. In New Zealand, as part of our commitment to help Kiwis consume less sugar, we are committed to rolling out the voluntary Health Star Rating on our packaging.
We’ll make sure we don’t advertise to children under 13 and that our sales and marketing practices evolve in line with external expectations.
Through our Responsible Sales and Marketing Principles we provide clear guidance to ensure that we are honest and transparent in everything we do, that we aim to never mislead consumers, and that we should take every opportunity to help consumers make informed choices about what they drink.
We are also committed to never advertise to children under 13.
Our progress in 2022
Our stories
In 2021, we launched a refreshing new recipe for Coca-Cola Zero Sugar (Coca-Cola No Sugar in some countries) across Europe and API. The recipe is the result of many years of innovation and delivers a new, improved taste that’s as close as possible to Coca-Cola Classic, without sugar. We plan to launch it in New Zealand in 2022.
In November 2020 we partnered with The Coca-Cola Company to launch Topo Chico hard seltzer, our first global alcoholic drinks brand, in GB and the Netherlands: a sparkling water with alcohol and natural flavours. The brand is now available across the majority of our territories in Europe.
A number of our drinks include Fairtrade certified or Rainforest Alliance certified™ ingredients. Our Honest Bio teas and CHAQWA coffee beans are Fairtrade certified. Our RTD Costa Coffee and coffee brand Grinders in Australia are now Rainforest Alliance certified™. All our Fuze Tea products are certified with the Rainforest Alliance Certified™ ‘green frog’ seal, confirming that the tea has been sourced sustainably from Rainforest Alliance Certified™ tea producers.
In Australia, we adopted the voluntary front of pack Health Star Rating on all our non-alcoholic drinks. The labelling system rates the nutritional profile of our drinks and helps consumers make healthier choices. In New Zealand, as part of our commitment to help Kiwis consume less sugar, we are committed to rolling out the voluntary Health Star Rating on our packaging.