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Forward on drinks

Offering consumers more choice with less sugar

Commitments and progress refer to Europe unless otherwise stated.

We want to make it easier for people to manage their sugar consumption.

Many of the drinks we make and distribute contain sugar. Whilst sugar is fine in moderation, global dietary guidelines caution that consuming too much sugar is not good for anyone. Given the health consequences of obesity, international governments and health authorities such as the World Health Organisation (WHO), are introducing regulations to help people consume less sugar from food and drink products.

We support the current recommendation by several leading health authorities, including the WHO, that people should limit their intake of added sugar to no more than 10% of their total calorie consumption.

Working with The Coca-Cola Company (TCCC) and other franchisors, we’re evolving our business and drinks portfolio to provide consumers a greater choice of drinks, both with and without sugar.

Our actions support UN Sustainable Development Goal 3: Good health and wellbeing.

CCEP has been our partner for many years in remote Australia, and has ensured consistency of supply as well as support for strategic initiatives such as the wellbeing strategy to address community health, resulting in economic and employment benefits for local communities.

 

Ian Copeland

CEO, Community Enterprise Queensland, Australia

Our 2025 commitments

  • Great taste, less sugar
  • Low and no calorie drinks
  • Choice
  • Product information
  • Responsible marketing
Great taste, less sugar

Working with The Coca-Cola Company and other franchisors, we continue to reduce sugar across our portfolio.

CCEP Sugar reduction 580x486v2

Working with TCCC and other franchisors, we are reducing the amount of sugar in our drinks by rethinking many of our recipes, offering a wider choice and greater promotion of no and low calorie options.

In 2021,  we reduced the sugar in our soft drinks by 17.9% compared to 2015, and we fully support Union of European Soft Drinks Associations (UNESDA) commitment to reduce average added sugars in soft drinks by another 10% by 2025 (from 2019) across Europe.

We also have clear sugar reduction targets in place in Australia, Indonesia and New Zealand. In Australia, we’re committed to reducing average sugar per 100ml by 20% by 2025 (vs 2015). In Indonesia, we’re committed to reducing average sugar per 100ml by 35% by 2025 (vs 2015); and by 20% by 2025 (vs 2015) in New Zealand.

Read our factsheet

Low and no calorie drinks

We’ll aim for 50% of our sales to come from low or no calorie drinks in Europe, and in 2022 we’ll extend our commitment to include all our territories.

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We encourage people to reduce their daily sugar intake by raising awareness of our low-calorie drinks via our point-of-sale communications and by promoting low and no sugar options via our menu deals.

In Australia, the Pacific and New Zealand, we’re introducing and promoting more low and no sugar drinks with a focus on zero sugar sparkling drinks. 

Read our factsheet

Choice

We’ll continuously evolve our recipes and portfolio to offer a greater choice of drinks.

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Together with The Coca-Cola Company and other franchisors, we’re expanding our portfolio to include many other types of drinks like juices and ready to drink teas and coffees.

We are also committed to making smaller and more convenient pack sizes more readily available. For example in Australia we now sell small packs in 96% of grocery stores and 86% of petrol and convenience stores. In New Zealand, 100% of petrol stores and 97% of grocery stores offer small packs.

Read our factsheet

Product information

We’ll make it easier for consumers to cut down on sugar with straightforward product information.

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We are committed to providing clear and transparent nutritional information about our drinks, including information about sugar and calorie content.

We pioneered Guideline Daily Amount (GDA) labelling on our drinks in Europe since 2009. In Australia, we adopted the voluntary front of pack Health Star Rating on all our non-alcoholic drinks. In New Zealand, as part of our commitment to help Kiwis consume less sugar, we are committed to rolling out the voluntary Health Star Rating on our packaging.

Read our factsheet

Responsible marketing

We’ll make sure we don’t advertise to children under 13 and that our sales and marketing practices evolve in line with external expectations.

Through our Responsible Sales and Marketing Principles we provide clear guidance to ensure that we are honest and transparent in everything we do, that we aim to never mislead consumers, and that we should take every opportunity to help consumers make informed choices about what they drink.
We are also committed to never advertise to children under 13.

Read our factsheet

Our progress in 2021

%

average reduction of sugar per litre in our soft drinks in Europe, since 2015

%

of products sold in 2021 were low or no calorie, in Europe

number of products in Europe which have had their recipes changed to reduce sugar since 2010