Latest Integrated Report
Latest Integrated Report
Financial and Sustainability Performance Indicators
€ bn
Revenue on a pro forma comparable basis*
€ bn
Free cash flow*
€ bn
Operating profit on a pro forma comparable basis*
hrs
Hours volunteered by our employees in Europe to support local community projects
Community-based water replenishment projects
%
Female directors at year end
* Due to the significance of the Coca-Cola Amatil (CCL) acquisition during the year, revenue, comparable operating profit and ROIC have been presented on a pro forma basis to provide investors with relevant information about the combined Group.
Our operations, API
Following the Acquisition, we established a new segment within our operating model: Australia, Pacific and Indonesia (API). This structure ensures we remain close to our customers, communities and stakeholders.
In API, we employ around 11,000 people and service around 600,000 customers.
62.4 %
Australia*
20.3 %
Indonesia and Papua New Guinea*
17.3 %
New Zealand and Pacific Islands*
* Revenue shown is percentage of total reported revenue as at 31 December 2021.
Our operations, Europe
In Europe, we are around 22,000 people serving 1.1 million customers across 13 countries. We invest, employ, manufacture and distribute locally, maintaining a strong commitment to the wellbeing of our communities.
Our ambition is to be the number one supplier in FMCG for our customers.
21.5 %
Iberia (Spain, Portugal and Andorra)*
22.6 %
Great Britain*
20.2 %
Germany*
15.7 %
France (France and Monaco)*
%
Belgium and Luxembourg*
4.8 %
Netherlands*
%
Norway*
%
Sweden*
%
Iceland*
* Revenue shown is percentage of total reported revenue as at 31 December 2021.
Our strategy
We’re a leader in a soft drinks category that is worth nearly €125 billion across our markets, with brands that are so popular and so widely consumed that we serve millions of people, businesses and communities in our markets every day. Our category is robust, resilient and set to keep growing in the long term. Our goal is to outperform the market – growing faster and building share.
We have a track record of creating value for our customers, helping them become more profitable businesses with world class execution. This strong platform for growth needs to be supported by the right choices and a clear focus on priorities to enable us to win.
Growth Platform
1. Grow the sparkling category and our share where we lead (e.g. Coca-Cola and Fanta)
2. Build share where we don’t lead (e.g. Sprite, Fuze Tea and Tropico)
3. Double our energy business through our Monster portfolio
4. Build a platform for growth in coffee (Costa and Grinders)
5. Smart revenue growth management (RGM) to drive mix and profit
6. Utilise digital, data and analytics as a competitive differentiator
7. Winning channel strategy and outlet coverage to drive unrivalled execution
Supported By
Accelerate competitiveness
– Manage our cash
– Targeted approach to investment
– Competitive cost base
– Reduce complexit
Green future
– Accelerate This is Forward
– Science based and measurable carbon reduction target
Future ready culture
– Challenge status quo
– Inclusion, diversity and equity
– Enhanced wellbeing
– Agility and performance mindset
Digital future
– Advance digital and online revenue
– Empower sales force
– Leverage analytics and artificial intelligence
– Enable future workplace
Ultimately driving sustainable returns for all stakeholders.
Our Stakeholders
Our stakeholders are part of our business and play a vital role in our success at every stage in our value chain. From the suppliers which provide our raw materials, to the communities where we operate and the people who make and sell our products, we seek to work together to refresh our markets and make a difference.
Action on
Climate
We’ll aim to reach net zero by 2040 and reduce our emissions by 30% by 2030.
Packaging
We’ll collect all of our packaging so that none of it ends up as litter or in the oceans.
Drinks
We’ll be a total beverage company, offering consumers an even greater choice of drinks with reduced sugar.
Society
We’ll be a force for good by championing inclusion and economic development in society – with our employees and our communities.
Water
We’ll handle water with the care it deserves across our business and our value chain.
Supply Chain
We’ll source our main ingredients and raw materials sustainably and responsibly.
2021 Highlights
Coca-Cola European Partners 2021 Corporate Highlights
