We’re taking the same approach online, where we’re working with customers to promote our mixer products alongside certain spirits. In GB, we’ve created great spirits and mixer bundles on our direct to consumer platform yourcoca-cola.co.uk.
Importantly, we’re also working with our restaurant, café and bar customers to bring our mixers to consumers.
Both CCEP and The Coca-Cola Company recognise our entry into the alcohol category brings new responsibilities, which we take very seriously. The Coca-Cola Company has developed a policy on Alcohol Responsibility. In line with this policy, we aim to grow our alcohol brands in a responsible and sustainable way and prohibit marketing to people under the legal purchasing age.
I’m excited by the potential growth opportunities for CCEP in the alcohol category, and I’m confident we have the brands, partnerships and people to succeed in the category. Keep an eye out for more news on how we’re expanding into alcohol, and offering consumers even more choice.
Please drink responsibly.