CCEP will better support customers and create value for them through continued investment in technology and digital tools and increased supply chain capacity to deliver the drinks consumers love.
CCEP’s online customer portal – MyCCEP.com – has received a new look and feel to make it easier to use for customers. New tools and functionalities are constantly being added to MyCCEP.com including point of sale materials and consumer insights to help customers grow their businesses.
MyCCEP.com continues to be an important part of our business, with revenues on the platform up over 20% in Q1.
CCEP is also investing in building digital, data and analytics capabilities, making data and analytics a competitive strength for CCEP. This includes identifying and utilising key customer and shopper insights to get the right products to the right types of customers at the right times.
It will also help optimise our operations and asset use, so we meet our revenue growth projections while fulfilling sustainability commitments and meeting consumer demands.
A new programme to develop commercial skills and capabilities among our colleagues – The Way We Sell - has also been launched and is rolling out across CCEP this year.
Expanding supply chain capacity – to give consumers the drinks they want and better serve our customers – is also a significant focus. Investments include:
- 4 new can lines (Australia, GB and Norway) to respond to consumer and customer demand for more cans
- New Monster lines and additional Monster capacity in France and Spain to support growth in energy category
- Multi-year investment in returnable glass bottles in France
- New or improved automated storage and retrieval systems in Netherlands and GB
Notably all these lines use the latest technology to minimise water and energy usage.
Up to 40,000 connected coolers will also be added to our existing portfolio of coolers, providing customers with real-time equipment data and leverage insights to improve sales.