Coca-Cola Europacific Partners has reached a new milestone with our latest innovation in dispensed solutions, as we work to reduce the environmental impact of our packaging.
Trials of the New Compact Freestyle® dispenser will begin this month, at a range of at-work and on-the-go outlets in France and Belgium, followed by Great Britain and other markets in Europe throughout 2022.
New Compact Freestyle has been developed with The Coca-Cola Company as an extension of the iconic Coca-Cola Freestyle brand and portfolio. Designed for smaller on-the-go and at-work locations, it allows consumers to personalise their drink from around 40 beverage choices, and choose to fill their own reusable vessel.
This drinks-on-demand innovation has the potential to contribute towards our goals of zero waste and Net Zero greenhouse gas emissions by 2040. It also aligns with The Coca-Cola Company’s recently announced global goal of 25% reusable packaging by 2030 which includes refillable vessels for dispensed drinks, along with refillable or returnable glass and plastic bottles.
Preliminary analysis* of the new dispenser has identified a lower carbon footprint per litre of chilled beverage compared with conventional pack types, for example cans and PET bottles. Further analysis will now be conducted in market conditions through this and future trials. The digitally-advance capabilities of the New Compact Freestyle will also provide rich data and insights into consumer behaviours to further help optimise the solution.