Coca-Cola in Sweden has launched a pilot in refillable on-the-go drinks solutions. The pilot is taking place in Stockholm at the convenience store PBX - Reitan Convenience’s ‘living lab’ - in collaboration with GLACIAL beverage containers.
The concept allows consumers to buy or bring their own beverage containers to fill, choosing from more than 60 flavours from the Coca-Cola, Fanta, Sprite, FuzeTea and Smartwater brands, most of which are not available packaged.
The pilot will allow us to test consumer behaviours of refilling beverage containers over and over again, and understand the potential of refillable containers to reduce waste and greenhouse gas emissions.
Packaging accounts for over 40% of our carbon emissions and we have the ambition to reach net zero greenhouse gas emissions by 2040. We are therefore working hard to find innovative solutions so that consumers can continue to enjoy our drinks with the same good quality and taste while reducing the amount of packaging used.
For the full story, see the Swedish press release.