Today, Coca-Cola Original Taste is one of our most popular products¹. It is particularly popular in Belgium and France². Across our API region, it is referred to as Coke Classic or Coke Regular.

On average, in 2022, more than half of households in our CCEP markets in Europe bought a Coca-Cola Original Taste². In  Australia and New Zealand, both Coca-Cola Classic/Regular and Lights, have a large majority share of market³.

It comes in a variety of pack formats, from a 150ml mini can and a 200ml glass bottle, to a large 2.25 litre PET bottle. This is to cater for different moments and locations that consumers can enjoy it. It’s also enjoyed across a variety of occasions from accompanying evening meals to hydrating during the day. You can find some example pack formats below.

We have 81 production facilities across our markets, and over 90% of the drinks we sell are produced in the country in which they are consumed. This includes Coca-Cola Original Taste. For example, the sugar in the Coca-Cola Original Taste produced in the Netherlands comes from Dutch sugar beets supplied by the Cousun Beet Company.

In addition to innovations in local production, we also continue to innovate on packaging. In Europe we achieved our 50% rPET target across all products including Coca-Cola Original Taste, four years early. We have also set an ambition to use 50% recycled plastic in API by 2025. The latest market to switch to 100% rPET was Indonesia earlier this year.

In order to provide consumers with more choice, in 1982 Diet Coke was created, followed by Coca-Cola Zero Sugar in 2005. Coca-Cola Zero Sugar has the same taste as Coca-Cola Original Taste, but without the sugar. Diet Coke (known in some markets as Coca-Cola Light) also has no sugar, but has a different blend of flavours, giving it a lighter taste.

In recent years, more and more consumers have been buying Coca-Cola Zero Sugar⁶. For example in Europe, 40% buy both the regular and Zero Sugar variants⁷.