In order to provide consumers with more choice, in 1982 Diet Coke was created, followed by Coca-Cola Zero Sugar in 2005. Coca-Cola Zero Sugar has the same taste as Coca-Cola Original Taste, but without the sugar. Diet Coke (known in some markets as Coca-Cola Light) also has no sugar, but has a different blend of flavours, giving it a lighter taste.
In recent years, more and more consumers have been buying Coca-Cola Zero Sugar6. For example in Europe, 40% buy both the regular and Zero Sugar variants7.