Growing with our existing and new customers

Customer Wins Story


Stephen Lusk

At CCEP, we’re focused on delivering world class execution for our customers and creating value for them.

Across key selling moments this year – like the FIFA Women’s World Cup in Australia and New Zealand – we’ve delivered for our customers through our combination of great service, great people and great brands.

So far this year, we’ve created nearly €9 billion in value for customers in Europe – putting us at the very top of FMCG companies on value creation. In API, we’re number one for value creation among our peers in the soft drinks category, creating €1.68 billion

Our focus on value creation is helping us develop new customer relationships and strengthen existing ones. Here are some recent highlights:

Away from home success

Away-from-home success in Indonesia and Australia with new and extended partnerships with national and international restaurants and hotels

Building our strength in quick serve restaurants

Building our strength in quick serve restaurants – extending our relationship with international quick serve restaurant partners in GB, Spain, France, the Netherlands, Sweden, Norway, Germany and Indonesia

On the go

Targeting on the go outlets by extending our partnerships with transport hospitality customers and transport hubs in Spain, France and Australia

Taking our products to new outlets

We’re also expanding the range of drinks our customers carry, with Fanta, Fuze Tea, Monster and Aquarius now appearing in more away from home outlets.

We’re taking the lessons and best practice from each of these successes, and sharing them across the business. At the beginning of October, we brought 186 of our sales and cross-functional leaders together in Amsterdam to share the landscape, outlook and calls-to-action for 2024 and beyond.

We made connections across all of our business units for both Home and Away from Home, sharing the challenges we’ve faced, how we overcame them, and how this can be transferred to other countries and customers.

Most importantly, we challenged ourselves on how we ensure our business is leading scalable, sustainable and profitable growth in partnership with our customers in 2024 and beyond.

Thank you to all the great teams across the business who made this possible – whether that is at our sites making our products, executing in the market or in our customer teams.

As we look ahead to the end of the year, there’s still plenty to do. We’re entering the key holiday selling season in Europe and the summer selling season in API. We’ve got great plans in place for these moments – and most importantly we’ve got the best people ready to deliver them.