Can you tell us more about the Fanta campaign plans?
Our priority as a business is to create value for our customers. We want to grow the sparkling category and, with that, grow our share of our core products – Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Fanta and Sprite. Soft drinks value growth was up £69 million year-on-year during Halloween 2021, a period in which Fanta achieved a 12% increase in value sales. Halloween is therefore a big moment in the Fanta calendar and our ambition is to make Fanta as iconic at Halloween, as Coca-Cola is at Christmas.