We take the same mindset online – working with customers so our drinks also appear alongside the right products on digital shopping aisles. E-commerce and quick-commerce customers also have a huge role to play, with consumers – particularly in urban areas – making last minute orders before kick-off.
We’ve also had special promotions and limited editions packs in many of our markets helping to create the perfect in-store and digital shelves.
Similarly, restaurants, bars and cafes will have seen a big increase in consumers coming to their venues to watch the games. For these customers, we’ve been working to create helpful point of sales materials and stocking them up with our most popular drinks.
All of these efforts have been made with a crucial goal in mind – to help create value for our customers. We pride ourselves on the quality of service we provide our customers and I’m confident with the steps we’ve taken, CCEP will have helped its customers have a great FIFA World Cup and grow their businesses.
The 2022 FIFA World Cup is also a big moment for our colleagues. The Coca-Cola Company has exclusively supported the FIFA World Cup Trophy Tour since 2006 - offering millions of people the opportunity to experience the Trophy and build excitement ahead of the tournament.
During 2022, the Original FIFA World Cup Trophy travelled to 51 countries and territories, including 11 new countries. For the first time, the Original FIFA World Cup Trophy visited all 32 qualifying nations, bringing the real magic of the world’s largest, most anticipated sporting event directly to fans.