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Peter West to lead new Australia, Pacific and Indonesia Business Unit following acquisition of Coca-Cola Amatil by Coca-Cola European Partners

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21/04/2021

Peter West, currently Managing Director of Coca-Cola Amatil (CCA) Australia will become Vice President and General Manager for a newly created Australia, Pacific and Indonesia (API) Business Unit and will join the executive leadership team of Coca-Cola European Partners (CCEP).

The leadership of CCEP’s existing business units and central functions remains unchanged. The new business unit’s operations include Australia, Indonesia and Papua New Guinea, and New Zealand Fiji and the Pacific Islands.

Our operating model, with the addition of the Australia, Pacific and Indonesia business unit, ensures we remain close to our customers, communities and stakeholders. It allows us to make the most of our deep local insight, experience and market understanding and meet the specific needs of our stakeholders.

Peter brings a great understanding of the Coca-Cola business in the region, as well as a 30-year strong track record of success and experience from major consumer brands across multiple markets including Lion's Dairy and Drinks business, Mars Confectionary and Arnott’s Biscuits.

He has a deep knowledge of Australian, Pacific and international FMCG, and a proven ability to work with customers and partners to drive growth and deliver results.

Damian Gammell

CEO, Coca-Cola European Partners

These changes will take effect following the completion of the acquisition on 10 May.  

As previously announced, the company’s name will change to Coca-Cola Europacific Partners (CCEP). CCEP will combine the strength and scale of a large, multi-national business with an expert, local knowledge of the customers we serve and communities we support.