What does Christmas mean for Coca-Cola?
This year marks 100 years since the first Coca-Cola Christmas advert. ‘Holidays Are Coming’ and the Coca-Cola Christmas truck have become hallmarks for Christmas for lots of people.
Preparation for the holiday season begins months in advance. Everything from our iconic marketing campaigns, capacity planning at our sites to ensure we can fulfil orders, to fun and memorable in-store execution with our customers.
Supporting our customers to maximise sales during this period is key, with November and December traditionally a time when people celebrate with family and friends. It is a busy time of year for our business, but it’s also one of our favourites. It is obviously going to be different this year, but we’re still doing all we can to make it a special time for consumers.