Using our brands to celebrate the magic of Christmas
Stephen Lusk, VP Commercial
Stephen Lusk, VP Commercial
This year marks 100 years since the first Coca-Cola Christmas advert. ‘Holidays Are Coming’ and the Coca-Cola Christmas truck have become hallmarks for Christmas for lots of people.
Preparation for the holiday season begins months in advance. Everything from our iconic marketing campaigns, capacity planning at our sites to ensure we can fulfil orders, to fun and memorable in-store execution with our customers.
Supporting our customers to maximise sales during this period is key, with November and December traditionally a time when people celebrate with family and friends. It is a busy time of year for our business, but it’s also one of our favourites. It is obviously going to be different this year, but we’re still doing all we can to make it a special time for consumers.
Our focus is always our retail partners. We want to be known for world-class execution and as a partner that is easy to do business with, while continually creating value for our customers all year round.
We have one of Europe’s largest sales workforce and we do everything we can to help our teams support and delight our customers. In-store execution is a huge part and we do this in a number of ways:
This year consumer shopping habits have changed, with many people choosing to shop online rather than in store. People have also adapted to enjoy more dine-in moments at home with a takeaway meal. We are working with our customers and retail partners to:
We also use this time of year to launch limited edition festive packaging on some of our packs and introduce fun new flavours, like Coca-Cola Zero Sugar Cinnamon – which is back by popular demand this year. It’s a great opportunity to showcase how we are continually innovating to create a broad portfolio to suit every taste and occasion.
Due to the COVID-19 pandemic, our marketing plans have changed significantly. But as the holiday period is an important time for many, it’s a moment in the calendar when we can use our brands and campaigns to help bring some cheer.
The iconic Coca-Cola truck tour won’t be taking place this year, but our Coca-Cola campaign will focus on reminding the world that the most magical gift you can give is you, and inspire everyone to be present this Christmas – whether that be in person or digitally depending on COVID-19 restrictions. You can watch the TV advert here.
We have also launched a new Schweppes campaign – Schweppes, We’ve Got the Tonic, You’ve Got The Spirit – designed to raise people’s spirits and ignite some festive cheer. The campaign includes a brand new TV advert - the first time Schweppes has been on TV screens since 2017 – that you can watch here.
Many of our brands and partners are bringing a sprinkle of magic to our holiday season celebrations – follow our social media channels for the latest news and updates.
There is much uncertainty around how we can celebrate Christmas this year. I will be embracing the ‘best gift is you’ message and will hopefully get to spend some quality time with family and friends after what has been a very busy and unprecedented year for our business.
I hope that all of our colleagues across Europe stay safe and well – and I’d like to wish everyone a very happy holiday and new year.