We’re a leader in the sparkling drinks category, and we want to help the category grow with leading brands like Coca-Cola, Coca-Cola Light/Diet Coke and Fanta orange and Fanta flavours. There are big opportunities to grow brands like Monster, Coke Energy, Sprite, Fuze Tea and Tropico, and we have ambitious plans in coffee with Costa Coffee.
We will invest in a focused way to support this great family of drinks, and support it with the right mix of packs to drive growth.
Our new powerful marketing campaign, Open Like Never Before, encourages all people to live those exact words, be ‘open, like never before’, think differently and embrace change. Part of this campaign will include support for bars, restaurants and cafes. This builds on the existing support we’ve developed for this important sector.