Coca-Cola Europacific Partners Indonesia Reminds the Importance of Waste Segregation Through Simultaneous Clean-Up Action in 10 Cities

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In commemoration of World Cleanup Day 2023, Coca-Cola Europacific Partners Indonesia (CCEP Indonesia) held a simultaneous cleanup movement in 10 major cities in Indonesia: Medan, Padang, Lampung, Jakarta, Bekasi, Bogor, Bandung, Semarang, Surabaya, and Bali. The action involved more than 1,000 participants, including employees, communities, and local governments. The movement was also accompanied by a public awareness briefing to segregate and manage waste independently.

Lucia Karina, Director of Public Affairs, Communications, and Sustainability CCEP Indonesia & Papua New Guinea, emphasized CCEP Indonesia's strong commitment to supporting the community's vision for a clean, healthy, and sustainable environment. According to her, in commemorating World Cleanup Day, CCEP Indonesia's initiatives are not only focused on cleanup activities but also on educating and energizing the community to be aware and concerned about the importance of efficient waste management, which starts from sorting and managing waste properly from the source, such as homes and schools.

Furthermore, Karina added, "Understanding how to sort waste properly is the foundation of sustainable waste management. Therefore, our activity this time is not just about collecting waste but also ensuring that each type of waste is categorized correctly, be it organic waste, PET (polyethylene terephthalate) packaging, flexible plastic, multilayer plastic, or other non-organic waste."

Addressing the waste issue requires cross-sectoral cooperation. Karina emphasized, "The waste crisis is not just the responsibility of one party. Nonahelix collaboration, which involves all stakeholders, is a solution that we believe is a sustainable way out for waste management in Indonesia."

The Nonahelix concept emphasizes cooperation involving government, industry, society, academia, financial services, NGOs, community leaders, communities, and the media. Through this collaboration, each entity can contribute to addressing waste management issues in Indonesia.

As a concrete example, the cleanup activities, in conjunction with World Cleanup Day at Ragunan Wildlife Park, South Jakarta, have combined the strengths of various elements of society, including Bank Sampah Budi Luhur, students, academics, and the media. The initiative received support and appreciation from the DKI Jakarta Provincial Government and other local governments.

The head of the DKI Jakarta Provincial Environment Agency, Asep Kuswanto, emphasized the importance of community education regarding waste management. He said, "Public understanding of the importance of waste segregation can play a big role in reducing the volume of waste going to landfill. Currently, 7,500 tons of waste are brought to the Bantargebang landfill from Jakarta every day. This is crucial, especially when the burden on the landfill is increasing and requires concrete steps. Thank you to CCEP Indonesia, with all its initiatives, including plastic bottle management and educating the public about the importance of waste management."

The results of the activity included the collection of 4.9 tons of organic waste and 4.6 tons of inorganic waste, which had more than 3.4 tons of plastic waste of various types, such as multilayer and 1.2 tons of PET bottles. Of this amount, the collected PET bottles will be managed by the Mahija Parahita Nusantara Foundation. Furthermore, the bottles will be handed over to PT Amandina Bumi Nusantara, a recycling plant that CCEP Indonesia established together with Dynapack Asia-to be reprocessed into new PET bottles. This move reflects CCEP Indonesia's efforts in promoting a closed-loop system for PET bottles, moving closer to achieving their global agenda, "This is Forward," which targets the collection of 100% of packaging produced by 2030 and ensuring 50% of the packaging made comes from recycled PET (rPET).