Celebration of National MSME Day in Bekasi 1 Plant's Desa Bestari

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On Saturday, September 2, 2023, Coca-Cola Europacific Partners Indonesia (CCEP Indonesia) and the Zone 1 Bekasi 1 Plant Communication Forum Community held the 'Desa Bestari MSME Festival' activity to celebrate National MSME Day.

The activities carried out at this event are:

  • Inauguration of the MSME house in Desa Bestari
  • Launch of Desa Bestari's superior MSME product in the form of aloe vera oil and a bazaar of MSME products from processed aloe vera consisting of 25 MSME stands
  • Healthy exercise
  • Talk show on the benefits of aloe vera
  • Aloe vera cultivation competition
  • Aloe vera's coloring competition for children

The event was lively and attended by more than 500 people, from visitors participating in healthy exercise government figures to community leaders and youth.

This activity celebrating National MSME Day 2023 is a forum for MSME activities assisted by Coca-Cola Europacific Partners Indonesia's Desa Bestari, facilitating new economic institutions in the Bekasi 1 Plant Zone 1 community. Since the establishment of Desa Bestari activities in 2021, there are now 33 MSMEs who have joined, with 19 people involved in processing aloe vera.