On February 3 2023, CCEP Indonesia, represented by Lucia Karina, Director of PACS, was invited by residents of the Jatiwaringin Asri 2 housing complex, Bekasi City, to a community focus group discussion to share their experiences in waste management. CCEP Indonesia has always believed that sharing and collaboration are crucial to running a sustainable program. One is managing and reducing waste at the source with the Nona Helix approach strategy.
This collaborative session was attended by the coordinator and head of the RW in the housing complex, Safri Burhanuddin. In addition, Rofi Alhanif (Assistant Deputy for Garbage and Garbage Management at the Coordinating Ministry for Maritime and Investment Affairs), Hariri (Head of Jatiwaringin Village - Bekasi), Ahmad Bahri (representative of the National Coordinating Team for Marine Waste Handling (TKN PSL)), community leaders, religious leaders, local communities, NGOs, and Suhapli (local waste bank champion).
At the session, all parties shared experiences and tips for implementing waste management initiatives, which genuinely inspired and motivated the community. What is unique about this collaboration is that the mosque will become the centre of the waste management movement.
In the multicultural context of Indonesia, CCEP has substantial social capital and community ties. Therefore collaborative activities between levels of government, the private sector, the community, and key opinion leaders such as religious leaders and community leaders are essential. Waste management must start with behaviour change, and CCEP Indonesia believe that community leaders and religious leaders can play a powerful role in influencing the community.