CCEP Indonesia and Medan City Government Held Annual Appreciation Day for Local Community Waste Banks

2023NSO ApresiasiBS v3


Coca-Cola Europacific Partners Indonesia (CCEP Indonesia), together with New Normal Waste Bank and Nuansa Alam Indonesia Foundation, supported by the Medan City Environment Agency, held an Annual Appreciation, Publication and Waste Bank Gathering with community-based waste management players throughout Medan City on Tuesday (1/24). This event occurred at the New Normal Primary Waste Bank in Medan City and carried "Support Waste Management through Waste Banks Towards a Circular Economy" as its theme.

Yasra Al-Fariza, Director of the New Normal Primary Waste Bank, in his remarks, said that the purpose of holding this event was as a platform to equalize perceptions in finding solutions to waste management.

"In addition, this event also aims to ignite everyone's contribution to play a role in massive waste management, to grow and develop public trust. Those were sought by sorting waste from its source since it has many benefits, especially from an economic, socio-cultural, health and environmental perspective," said Yasra.

Yasra added that this activity was also a form of gratitude to all parties who participated in waste management.

"What we are doing today is a form of gratitude and appreciation for the people who have played an active role in waste management. We know what we are doing today is still far from what people expect. But at least this can be a motivation for all of us. The publication presentation that we convey is a form of transparency in the waste management that we carry out to increase customer confidence in the management of waste savings from the results of waste deposits made," he explained.

Meanwhile, CCEP Indonesia Corporate Affairs Manager Angga Harahap said that on this occasion, the company and other stakeholders would give appreciation to the waste bank groups.

"On this occasion, CCEP Indonesia, together with New Normal Primary Waste Bank and the Nuansa Alam Indonesia Foundation, the Medan City Government will give appreciation to unit waste bank groups, customers and waste recycling groups," he said.

Angga added that this appreciation could provide energy and new enthusiasm and increase the confidence of various parties in the efforts to care for the environment that has been carried out together.

He also said that the steps taken by the company were a form of CCEP Indonesia's concern for its commitment to sustainable initiatives contained in the This is Forward program campaign.

Head of the Medan City Environment Service, Suryadi Panjaitan, said he appreciated the activities carried out by the New Normal Main Waste Bank and CCEP Indonesia to manage waste in Medan City, which involved the community in reducing the burden on the Final Disposal Site (TPA).

"Considering the high amount of waste generation in Medan City, serious handling is needed involving all stakeholders so that the waste problem can be resolved, including through the participation of waste bank groups which can also create a circular economy," he said.

From the assessment results conducted by the committee, 11 winners were chosen from 3 categories. All winners receive funds for the development of waste management, trophies, certificates and souvenirs created from recycled waste.