Metro City Collaboration and Coca-Cola Europacific Partners Indonesia to Grow Waste Segregation Movement from Home and Community Circular Economy

Pilot Project Bank Sampah Lampung v3


Metro City Government and Coca-Cola Europacific Partners Indonesia (CCEP Indonesia), one of the leading global FMCG (consumer goods) companies in Indonesia, signed a Memorandum of Understanding (MoU) for the Waste Bank Pilot Project which will facilitate optimal waste management and drive the economy circular in society. The Waste Bank is part of a strategy to reduce the burden of waste at the Final Processing Site (TPA) and reduce the risk of greenhouse gases that contribute to climate change, increased sources of methane emissions, and water and soil pollution.

The signing activity, which was held on 7 June 2022 at the Sumbersari Campground, Bantul, South Metro was also part of the World Environment Day and the 85th anniversary celebration of Metro City which was enlivened by various programs for the environment, such as: tree planting, clean-up activities, waste sorting, handing over tree seeds and garbage bags. The activity with the theme 'One Earth for the Future' was also attended by dr. H. Wahdi Siradjuddin, Sp.OG(K) as the Mayor of Metro who expressed his appreciation for CCEP Indonesia and its partners in their commitment to running a waste management program for the sake of a better future for Metro City.

The Metro City Government and CCEP Indonesia also invite various partners in different industries to create a clean Metro city and raise public awareness to start building the 'Sort Garbage from Home' Movement, including: BNI 46, Institute of Technology Sumatra (ITERA), Mahkota Plastik, Amandina Bumi Nusantara, Mahija Parahita Nusantara, Sahabat Gajah Garbage Bank and media colleagues.

“We are certainly proud to be a part of the Waste Bank Pilot Project program, which was inaugurated today, although we know that much needs to be done to address the issue of waste,” explained Lucia Karina, Director of Public Affairs, Communications & Sustainability CCEP Indonesia. “Through education on proper management and infrastructure, people can implement a circular economy, where in their daily activities people can recycle the waste they produce and reduce the causes of environmental pollution. Therefore, together with CCEP Indonesia's efforts to reduce waste in every manufacturing facility, our support in today's activity is part of the company's commitment to support the government's agenda and remind the public of the importance of starting to sort and process waste properly from a young age."

The support for the Waste Bank Pilot Project is a manifestation of the 'This is Forward' strategy, a sustainability action plan from the Coca-Cola Europacific Partners group of companies that focuses on six main social and environmental areas with significant impacts, namely: climate, packaging, beverage, community, water and supply chain.