Leading beverage company Coca-Cola and Grab, Southeast Asia's leading superapp, today announced an integrated regional partnership that will build on Coca-Cola's extensive offline retail presence and Grab's large online network to unlock growth opportunities in a booming digital consumer market. Both companies will also collaborate on impact initiatives to accelerate digital skilling for merchants and promote convenience and an array of beverage choices for consumers.
"At Coca-Cola, we are transforming our business model for the digital age. This new multi-market partnership extends our online reach and enables us to stay ahead of changing shopper trends as we drive customer value and growth through digital enablement. We are thrilled to be collaborating with a forward-thinking company like Grab and we look forward to working closely to build new consumer connections and offer a new level of convenience to digital consumers in the region," said Sam Way, Head of Offline to Online, ASEAN & South Pacific Operating Unit, The Coca-Cola Company.
"We are very excited to be Coca-Cola's preferred partner in Southeast Asia. This partnership also reflects our shared commitment to support merchants to further grow their business through digitalisation and financial services. By enabling them to capture new and unmet consumer demand, we enable them to provide better services to our users. This in turn strengthens brand love for Grab and Coca-Cola," added Saad Ahmed, Regional Head of Merchant, Grab.