To improve the quality of human resources in terms of business independence, Coca-Cola Europacific Partners Indonesia (CCEP Indonesia) supported the development of MSMEs in several areas. The company also provided educational activities, entrepreneurship training and business assistance to increase production capacity of MSMEs in retail, food service and food and beverage (F&B) sectors.
Suryanto, a resident of Lorog village, West Ungaran, Semarang, saw an opportunity in frozen food business. To support his business, CCEP Indonesia in Central Java collaborated with Serabut Nusa by initiating a product curation process and production and marketing assistance.
CCEP Indonesia Regional Corporate Affairs Manager Armytanti Hanum Kasmito said the MSME development program was aimed at turning constraints into business opportunities.