Paradise Beverages, Fiji’s leading alcohol beverages manufacturer, has signed on as major sponsor of Fiji’s first ever Reggae Summer Festival which will be held on Saturday 5th November 2022 at Buckhurst Bidesi Park in Suva.
The event will see the biggest names and hottest new acts in Fiji come together for a great day of music and entertainment.
In addition, there will be food stalls and refreshments throughout the festival.
Pacific Coast Events & Promotions Pacific Harbour Director, Darlene Underwood said, “ Apart from the monetary assistance that assists with production, the partnership between us and Paradise Beverages is just as important to us in terms of providing brands the opportunity to raise awareness in exchange. Support for these types of events has a global reach as event sponsorship itself is a growing industry world-wide.”
She added, “This is the first ever reggae music festival to be held in Fiji. Reggae music has a huge following in Fiji and the region. The unique Pacific style reggae is becoming popular all around for performers and their audiences alike. Brand activation for marketers rely more now on events and the masses these festivals attract.”
Some of the talented acts you can expect at this year’s festival include Fiji’s oldest reggae band Exodus, Bitz n Pieces, Sassy, Big Wilz, Nasoni , One2Eight
and many others.
Paradise Beverages Chief Financial Officer, Vinish Singh, said, “Paradise’s commitment to music in Fiji stretches long and wide encompassing not only several festival sponsorships in the last decade but also many more events at nightclubs, and resorts.”
“It brings people together to make new memories or reconnect old ones whilst providing a platform for musicians to showcase their talent which for some of them is their main income. Apart from the music, this festival provides a platform for all aspects of art and performance as well as delicious food and beverages.”
While Fiji Gold will be the major beer brand at Festival, attendees can expect a variety of drinks from our portfolio, such as Fiji’s first beer brand, 60 years and running - Fiji Bitter, Fiji’s number one brand, Fiji Gold, Vonu Ultra Low Carb, Tribe, Joskes Brew and a variety of our global award-winning BATI and RATU rums.
The Reggae Summer Festival will take place on Saturday 5th November 2022.