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Campaigns

SHARE THE CHRISTMAS SPIRIT

Take Home the Taste of Christmas

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This holiday season, we are delighted to present to consumers a truly magical experience with the introduction of iconic Christmas Coke themed labels on all our Coca-Cola packaging.

Infused with the festive spirit, our limited-edition Christmas Santa adorns our 300ml, 330ml Can, and 1Ltr bottles, creating an immersive and joyous holiday experience with every sip. This delightful addition aims to amplify the seasonal pleasure that comes from enjoying a refreshing Coca-Cola.

But that's not all! By popular demand, we've brought back the 500ml bottle, now featuring a label that can be transformed into a magnificent festive bow. It's the ultimate treat, perfect for sharing and adding a touch of festive flair to your at-home Christmas celebrations. This unique feature perfectly complements the spirit of sharing and togetherness synonymous with the holiday season.

Embrace your inner Santa and elevate your holiday festivities with our limited-edition Christmas Coke themed labels!

Previous Promotions & Events

  • Coke Music Breaks - PEEL & WIN Promo
  • Yes You CAN! Promo
  • Wantok Reggae Tour 2023
Coke Music Breaks - PEEL & WIN Promo
Peel Win

Promotion Period: 1st February to 14th May 2023

The Coke Music Breaks PEEL & WIN Promo aimed to give away nearly two million Kina worth of prizes. Consumers had the opportunity to win in three different categories: daily prizes, weekly prizes, and a chance to enter the major draw for an epic Coke Music experience.

The daily prizes consisted of Digicel credits, talk-time, and data bundles.

The weekly prizes included JBL Music Gadgets, with 200 lucky winners receiving a JBL Flip 6 Bluetooth Portable Speaker, and 100 lucky winners getting a JBL Tune 700BT Wireless Headphones. The grand prize, the Coke Music Experience, offered 10 fortunate winners an all-expenses-paid trip to Port Moresby.

They enjoyed a VIP experience which included Habib Limousine rides, an exclusive Meet and Greet session with selected Coke Studio artists, and front-row seats at the prestigious 2023 YUMI FM MUSIC AWARDS. The winners were selected to represent different regions, with four winners from the Southern Region, and two winners each from the Highlands, Momase, and NGI regions.

Running for 12 weeks, from February 1st to May 14th, 2023, the promo set a new benchmark for the Peel & WIN campaign, receiving a staggering 4.87 million entries. This was one million more entries compared to the previous year, indicating that consumers had become familiar with the promotional mechanics and demonstrating an expanded reach among consumers.

Yes You CAN! Promo
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Promotion Period: 3rd April to 31st May 2023

Our YES YOU CAN Campaign was a nationwide sensation. Launched on April 3rd, 2023, in selected provinces, the campaign received the endorsement of The National Gaming Control Board, allowing us to create excitement in trade and reward our loyal consumers over the course of eight weeks.

The promotion was executed across selected Cash & Carry, Large Trade store outlets, and major wholesale distributors. With a total prize pool of K700,000, participants eagerly anticipated a chance to become one of the campaign's fortunate winners. And they weren't disappointed.

Throughout the campaign, we awarded a total of 100 weekly winners with a cash prize of K1,000 each, adding a touch of joy and surprise to their lives. To take the exhilaration to the next level, we also organized four grand draw prizes of K150,000 each, one for each region, offering participants an opportunity to win a life-changing amount.

But the YES YOU CAN Campaign didn't stop there. In a bid to extend our gratitude to our top customers, we launched a parallel initiative exclusively for our Modern Trade Key Accounts Supermarkets across the regions. By activating the top 30 customers, we tailored a customer-specific prize pool worth K400,000. Each participating shop had the chance to surprise their patrons with major prizes valued up to K5,000.

Participation in these exciting campaigns was simple and accessible to all. In the General Trade, shoppers were invited to enter the draw by purchasing a minimum of three cases of 330ml Cans from our diverse range of Coca-Cola, Sprite, Fanta, Coke Zero Sugar, and Schweppes Solo. Similarly, in our Modern Trade outlets, a mere purchase of three or more cans secured entry into the draw.

The overwhelming response from consumers exceeded our expectations, with a significant total of approximately 168,000 entries received. In June, the month of anticipation and celebration, we awarded four ecstatic winners with the incredible K150,000 cash prize. We also conducted major prize draws in the Key Supermarkets, ensuring an additional 580 winners were able to savor their well-deserved rewards.

Wantok Reggae Tour 2023

The Wantok Reggae Tour 2023 marked a ground-breaking event sponsored by Coca-Cola, showcasing the brand's commitment to music and cultural unity under the Coke Studio platform.

Wantoks

Made possible through collaborative support from Coca-Cola PNG and CCEP PNG, the tour brought together two beloved Solomon Islands bands, Onetox and Small Jam, in partnership with Makasi Sounds and Entertainment.

The tour generated widespread excitement and nostalgia among PNG's dedicated fan base, leading to two consecutive sold-out shows in Port Moresby (POM) on May 12th and Lae on May 13th.