Coca-Cola Europacific Partners PNG (CCEP PNG) is absolutely thrilled to have been chosen as the Platinum Sponsor for The 2023 Goroka Show!
This magnificent cultural festival, held annually on September 16th to 17th in the vibrant town of Goroka nestled in the Eastern Highlands Province of Papua New Guinea (PNG), is a sight to behold.
For years, the Goroka Show has captivated audiences as one of the longest-running and most spectacular cultural festivals in all of PNG. It draws in tourists from around the world, especially during the week of PNG's Independence Day celebrations in September. It's an exhilarating experience where visitors are treated to a mesmerizing showcase of over a hundred tribes representing the diverse tapestry of the country.
This year's Goroka Show was an absolute sensation, featuring more than 150 incredible singsing groups from the Highlands region and beyond. And that's not all! The event also played host to the highly anticipated Miss Goroka Show pageant, adding an extra dose of glamour and excitement. The show saw a tremendous turnout from enthusiastic tourists, which was truly encouraging. Moreover, it provided a fantastic platform for local SMEs to showcase their remarkable products and talents to a wider audience.
Being the proud Platinum Sponsor, CCEP felt deeply honored to be a part of this grand affair. Collaborating closely with the Goroka Show committee, we strived to enhance the experience for both participants and spectators, ensuring an unforgettable celebration of PNG's cultural richness.
Note: For those unfamiliar, "singsing" refers to the theatrically choreographed traditional dance and vocal performances by villagers in Papua New Guinea.