CCEP launches Coca-Cola Zero Sugar Sustainability Roadshow

Sustainability Roadshow 1200x735px


Action on Climate, New Campaign, Sustainability | CCEP


  • Carbon neutral roadshow launches across Workplace, Institutions and Vending environments

Customer roadshow forms part of Coca-Cola Europacific Partners’ This is Forward sustainability strategy and will reach 100,000+ people across 75 workplaces over the course of the year

Coca-Cola Europacific Partners (CCEP), the largest independent bottler of Coca-Cola globally, has launched the Coca-Cola Zero Sugar Sustainability Roadshow across workplaces in GB. The informative, interactive roadshow will showcase to customers where the business is on its sustainability journey, the progress it is making and its future targets.

The series of events will be the first time CCEP has undertaken a carbon neutral roadshow and will take place in more than 75 workplace, institutions and vending environments across the country, reaching more than 100,000 people who will be able to sample Coca-Cola Zero Sugar, discover the story behind the bottle and the business’ sustainability commitments.

CCEP will share information about its sustainability programme and be available to answer customer questions alongside the Coca-Cola Zero Sugar sampling activity, supported by point-of-sale (POS) materials, interactive games and merchandise giveaways.

The roadshow is launching in partnership with experiential event services firm DNEL LTD and RSK Group, a global sustainability services provider. DNEL LTD is committed to reducing the environmental and social impacts of events. The roadshow will use electric fleets to support a carbon neutral logistics plan, and recycled merchandise will be used for giveaways, to minimise environmental impact. RSK will collate and calculate the carbon emissions, including those emitted through the generation of the electricity needed to power the transport fleet, and create a plan to help the business offset any remaining emissions to ensure that the roadshow is carbon neutral.

The roadshow is anchored in CCEP’s sustainability action plan, This is Forward which targets six key societal and environmental areas where CCEP has impact. It also forms part of the business’ Net Zero 2040 ambition.


Sam Jones, Head of Climate and Sustainability at Coca-Cola Europacific Partners (GB) said: “Continuing the net zero conversation is vital for tackling climate change and I believe that we have to be having this conversation with people every day in relatable ways if we’re going to collectively address the climate emergency together. This roadshow is an example of how we are doing this and bringing it to customers in a sustainable way. We absolutely recognise the need to reduce before we offset, and where we do use carbon offsets, we must ensure they are credible and high quality.”


Paul May, Environment Lead Workplace and Institutions at CCEP, said: “We’ve kicked off the roadshow in earnest with visits to multiple RAF and Workplace events already, and it’s been really encouraging to see such strong engagement with customers so far. I look forward to keeping this momentum going in the months ahead, meeting as many of our trade customers as possible and keeping the dialogue going on such an important issue.”


Darren New, Managing Director at DNEL LTD Events, said: “We’re always looking to work with businesses who mirror our ambition on social responsibility and sustainability, whether that’s through wildlife restoration projects with charities like the Rivers Trust, or through carbon reduction initiatives through the roll-out of renewable energy solutions, so it’s fantastic to be working with CCEP on this project, whose vision aligns with our own.”


Lucy Thomas, Director at RSK, said: “To enable the offsetting on any residual carbon emissions created through this campaign, RSK will assist with the identification of Gold Standard accredited carbon credits through partners with which we have collaborated previously. Any identified carbon credits will focus on nature-based solutions which remove carbon from our atmosphere and will be underpinned by a structured carbon baseline of the campaign prepared by RSK’s carbon specialists.”