The World News More Santas Campaign Image


Action on Drinks, Action on Society, Customers, Community |

  • £1,000 up for grabs every day in November for convenience retailers to donate to community good causes
  • Free entry via from 1st to 30th November

Coca-Cola Europacific Partners (CCEP) is launching a new initiative called ‘The World Needs More Santas Like You’, giving independent convenience retailers the chance to win a share of £30,000 throughout November to help make Christmas extra special for their customers and local area.


Live from Wednesday 1st November, independent convenience retailers must be registered on to enter the daily free prize draw*. Each of the randomly selected daily winners will receive £1,000 – £500 to donate to a nominated registered local charity or good cause and the other £500 to help make Christmas extra special in their local community by hosting a festive event or celebration.


The competition should be entered daily to be in with a chance to win (retailers can only win once) and closes on Thursday 30th November, with winners contacted the day after each draw. More information and full terms and conditions are available on*.


The initiative follows CCEP’s ’12 Days of Christmas’ convenience giveaway in 2022 which had record entries on its trade website and gave away £50,000 wholesale soft drink vouchers to convenience retailers.


Ruth Fawcett, Convenience & Wholesale Associate Director at CCEP GB said: “The Coca-Cola brand has been bringing people together at key seasonal occasions for decades and has become synonymous with Christmas. This year’s festive campaign is about inspiring small acts of kindness, be that within a family, hometown of wider community.


We know that many convenience retailers are every day Santas all year round, supporting their local communities and cementing their businesses as hubs of their local areas. We hope this community fund will help retailers further ‘Unleash their inner Santas’, helping them to make Christmas extra special in their local communities through vital charitable donations, in-store campaigns, and festive community events. We look forward to hearing about what our winners do with the money in December.”


The new ‘The World Needs More Santas Like You’ community giveaway runs alongside the return of Coca-Cola’s iconic Christmas marketing activity which launches later this month.


Convenience retailers will also be able to access festive Coca-Cola branded point of sale materials from