SCHWEPPES BRINGS A TASTE OF SUMMER ALL YEAR ROUND WITH NEW SODA RANGE AND SIGNATURE SERVES

• New Schweppes Sodas range features Melon Watermelon and Peach Coconut variants rolling out in a 200ml glass bottles
• Schweppes is the nation’s favourite mixer brand[1] and recognised by 76% of consumers[2]

Coca-Cola Europacific Partners (CCEP) is adding a brand-new range of sodas to its popular Schweppes portfolio, with summer-inspired Schweppes Soda Melon Watermelon and Schweppes Soda Peach Coconut variants.

Schweppes Sodas

Rolling out from the middle of March in 200ml glass bottles, Schweppes Flavoured Sodas offer tropical flavours and aromas and will look to grow the 13% value share of mixers sodas[3] currently hold within the licensed sector.

Schweppes Melon Watermelon Soda has a fresh, fruity flavour with a dry and crisp finish, while Schweppes Peach Coconut Soda has a tropical peach flavour with subtle hints of coconut, finished with floral notes. The new flavoured sodas join Schweppes’ original Soda and Pink Soda variants.

Supporting Marketing Campaign

The rollout of the Schweppes Sodas range will be supported by a marketing campaign launching in quarter two which will support the full Schweppes brand. It includes digital and out-of-home advertising, paid social media, influencer activity and point-of-sale (POS) kits to create theatre in-venue and online.

Campaign elements will highlight the Schweppes’ Soda’s signature serves – Watermelon Rouge Twist with Schweppes Melon Watermelon Soda, Gin, Campari and a Sprig of Rosemary and Peach Opal Fizz with Schweppes Peach Coconut, vodka and peach puree.

For operators looking to showcase the serves, POS materials and digital assets can be found on My.CCEP.com, together with a Menu Generator tool to design and create a bespoke menus in just a couple of clicks.

Karen Yates-Hills, Away From Home Sales Director at Coca-Cola Europacific Partners GB, said: “The new Schweppes Flavoured Sodas and signature serves are arriving just in time for the warmer trading period whereby consumers often look for lighter, fruitier refreshments like spritzers and mixed drinks with white spirits.

This latest NPD and our ongoing Schweppes core range and activation support, including POS kits, menu generator tool and garden kits, will help venues give consumers special experience that’s worth going out for, which is important at a time when many are spending more carefully.

“We will continue to keep the Schweppes brand front of mind with consumers with a multi-million pound campaign in 2023 with more exciting news to follow throughout the summer.”

[1] Nielsen Total GB incl dis, vol MAT w/e 31.12.22 (Schweppes 61MMLtr / Fever Tree 29MM Ltr) & CGA MAT vol w/e 31.12.22 (Schweppes 14 000’s RTDLs / Fever 22.5 000’s RTDLs)

[2] Kantar World Panel February 2022 GB

[3] CGA Total Coverage MAT Value Share Dec ‘22