OASIS REFRESHES SUMMER LUNCHTIMES WITH EXOTIC NEW FLAVOUR

• Oasis adds new flavour to its HFSS-compliant range with launch of Oasis Zero Exotic Fruits
• Supported by summer campaign to help retailers maximise lunchtime sales

• Oasis is the no. 1 juice drinks brand in GB, worth £94m and enjoying 15.1% growth[1]

Coca-Cola Europacific Partners (CCEP) is getting ready for the warmer weather with the launch of Oasis Zero Exotic Fruits.

The tropical new addition to the range is designed to refresh the lunchtime occasion, giving Oasis fans a new fruity flavour to choose from whilst maintaining momentum behind the number one juice drinks brand in GB[2].

Worth £94m and outperforming the segment two-fold[3] in value terms, Oasis has sold 39 million litres in the last year – nearly 10 million more than its nearest branded competitor[4].

Rolling out from the end of April, Oasis Zero Exotic Fruits is a refreshing blend of mango and passion fruit flavours with no calories and no sugar. Consistent with the rest of the range, it’s HFSS-compliant, and comes in 500ml recycled plastic bottles (excluding caps and labels) which are also 100% recyclable.

The launch will be supported by the return of the brand’s successful summer marketing campaign, including social media, OOH advertising and experiential with a focus on young adults in urban centres looking for refreshment on the go and to accompany their lunch.

Martin Attock, Vice President of Commercial Development at CCEP GB, said: “Oasis is the perfect refreshing, fruity option for people to enjoy alongside a meal or snack, whilst on the go.

“The new variant performed well in taste tests, with 76% of survey participants saying they intend to grab a bottle of Oasis Exotic Fruits when it hits the shelves[5].

“We’re confident the launch – and summer marketing campaign – will help keep the brand front of mind with consumers on their lunchtime shopping mission, giving them even more choice alongside our popular Summer Fruits, Citrus Punch and Blackcurrant Apple variants.”

[1] Nielsen Total GB MAT val WE 31.12.2022

[2] Nielsen Total GB MAT val WE 31.12.2022

[3] Nielsen Total GB MAT val WE 31.12.2022

[4] Nielsen Total GB MAT vol WE 31.12.2022 (Oasis 39m litres vs Ribena 29.3 litres)

[5] MMR Research Worldwide – January 2022, base 207