- Monster adds Monster Juiced Aussie Lemonade to its Juiced range and Monster Ultra Rosa is now available nationwide
- Latest NPD follows a strong year which saw Monster add nearly £78m to its retail value
Coca-Cola Europacific Partners (CCEP) is gearing up for another knockout year for its Monster Energy brand, kicking off with the launch of Monster Juiced Aussie Lemonade and Monster Ultra Rosa alongside the return of its exciting snowsport-themed consumer promotion for the Monster Ultra range.
Rolling out from February onwards, the new variants are designed to fuel continued momentum behind the brand which is worth over £480m and growing by 19%, ahead of the energy drinks category.
Monster Juiced Aussie Lemonade
Monster Aussie Lemonade is the latest addition to the Monster Juiced line up, which is a range that offers full flavoured energy with personality, unique packaging designs and is growing by 27% year on year.
It is designed to leverage the wide of appeal of lemonade, a segment worth £160m, to bring an exciting new flavour to the energy drinks category. Monster Juiced Aussie Lemonade is a twist on classic lemonade, combining Monster’s world-famous energy blend with a burst of fresh citrus flavour.
Following on from the design by legendary street artist RISK for Monster Khaotic’s launch last year, an Australian-inspired bold and bright packaging design has been created to capture the essence of Monster Juiced Aussie Lemonade and deliver maximum impact on-shelf.
Monster Ultra Rosa
Zero sugar is a key driver of growth in energy, with Monster’s zero sugar Ultra the no.1 zero sugar energy brand in GB.
Now available nationwide, Monster Ultra Rosa combines a crisp red berry blend flavour with a complex floral finish, giving consumers a light, delicious, refreshing energy boost with no calories and no sugar.
It follows on from two new launches in 2022, Monster Ultra Watermelon and pineapple-flavoured Monster Ultra Gold, which have clocked up a combined £15m of sales between them.
Pack formats and POS
Monster Juiced Aussie Lemonade and Monster Ultra Rosa will be available in 500ml plain packs and price-marked packs (PMP)*, with Monster Juiced Aussie Lemonade PMP rolling out in Q2 of 2023. For grocery and larger stores, the variants will also be in four can multipacks. Convenience retailers can request POS materials via My.CCEP.com to help bring the launches to life in-store.