Lilt joins the Fanta family and officially becomes Fanta Pineapple & Grapefruit. A new name, the same totally tropical taste!
London, 13 February 2023: Today, the Fanta family has officially welcomed the totally tropical taste of cult favourite, Lilt, to its portfolio of fruity drinks. Retaining its iconic taste, Lilt will continue to tickle the tastebuds under its brand-new moniker, Fanta Pineapple & Grapefruit.
Adding the fun-fuelled fruity beverage to its mouth-watering line-up, Fanta continues to expand its brand portfolio with the most flavourful fruity drinks on the market, providing a mix of refreshing flavours to play with your senses.
Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo. Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast style video!
From February 14th, fans will find a brand-new Fanta Pineapple & Grapefruit logo on bottles and cans, including a graphic nod to the totally tropical taste of the product’s roots.
With Lilt’s punchy taste profile and distinctive fruity flavour, it fits perfectly within the expanding Fanta portfolio, a brand that is the no.1 flavoured carbonate in GB . Our main priority with this announcement is to reassure Lilt’s loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. It’s still bursting with tangy tropical flavours. It’s just got itself a new name.
Already the No.2 tropical soft drink in GB worth £15m and growing by 5% over the last year , we’re confident that it’s addition to the Fanta line up will help to drive future growth.”