COSTA SET TO GIVE CONSUMERS A SUMMER LIFT WITH NEW MARKETING CAMPAIGN

• Builds on success of the Costa Coffee ready-to-drink chilled coffee range, up 4% in value[1] and 47.5% in volume[2]
• Campaign includes festival sampling, city takeovers and digital, social media, and out-of-home advertising

Coca-Cola Europacific Partners (CCEP) has announced the launch of the latest campaign for its Costa Coffee ready-to-drink (RTD) chilled coffee range this summer, designed to keep the brand front of mind with consumers, driving trial of its Latte and Frappe ranges and helping to drive sales within the RTD chilled coffee segment.

Costa Coffee’s growth

The Costa Coffee RTD range is outperforming an already successful and growing segment, enjoying 47.5%[3] volume sales growth and 59.4%[4] in value sales growth, helping to fuel the RTD coffee segment which is now worth £280.5m[5].

Known for its great taste and coffee-first proposition, the range uses the same beans as its coffee shops, which have been voted the nation’s favourite coffee shop for the last 13 years[6]

An uplifting summer campaign

Launching this week and running throughout the summer, the campaign aims to give consumers’ summers a lift. The campaign includes video content on social media, eye-catching nationwide out-of-home advertising, and sampling takeovers in high footfall areas of London.

Festival partnerships with Pride, Might Hoopla, Barcode Festival, Car Fest, and Kendal Calling will see sampling bikes and a branded Land Rover Defender distributing cans of Costa Coffee Latte, Vanilla Latte and Caramel Latte as well as the Frappe range.

Festival goers can also head over to ‘The Dopamine Booth’, an immersive experience inspired by the current dopamine dressing trend of wearing clothes that enhance your mood. Choosing from one of three ‘moods’, users will be able to curate their own experience, transporting themselves away from the intensity of the festival for a moment of calm, a chance to refuel or to energise them for the rest of the day. Visitors also have a chance to win a year’s supply of Costa Coffee RTD chilled coffee.

Pippa Foster, Associate Director of Commercial Development at Coca-Cola Europacific Partners GB, said: “Our uplifting summer campaign is perfectly aligned with the key RTD chilled coffee needstates – giving young adults a ‘boost’ or a ‘pick me up’ – and builds on Costa Coffee’s sampling success at freshers festivals and major city takeovers in 2022.

“The Costa Coffee chilled RTD range has enjoyed tremendous value and volume sales growth again over the last year[7]. This summer, we’re confident that the marketing campaign and sampling activity will engage more consumers than ever before – driving demand for the Costa Coffee chilled RTD range and incremental sales for our customers during a key trading period.”

[1] Nielsen Total GB incl. discounters, MAT val w/e 25.03.23

[2] Nielsen Total GB incl. discounters, vol MAT w/e 25.03.23

[3] Nielsen Total GB incl. discounters, vol MAT w/e 25.03.23

[4] Nielsen Total GB incl. discounters, MAT val w/e 25.03.23

[5] Nielsen Total GB incl. discounters, val MAT w/e 25.03.23

[6] Allegra Project Café 2022

[7] Nielsen Total GB incl. discounters, MAT val w/e 31.12.22