CAPRI-SUN LAUNCHES ‘WORLD OF JUMANJI’ MERLIN ON-PACK PROMOTION THIS SUMMER

• Promotional packs offer buy-one-get-one-free entry to Chessington World of Adventures Resort, home to World of Jumanji
• Last year’s Merlin on-pack promotion increased sales by 30%[1], maximising summer sales with the no.1 kids juice drinks brand in GB^[2]

Capri-Sun, manufactured and distributed in GB by Coca-Cola Europacifc Partners (CCEP),  has announced it is once again partnering with Merlin Entertainments on an on-pack promotion – this time, for the World of Jumanji, at Chessington World of Adventures Resort.

The promotion will give a free adult or child entry to Chessington World of Adventures Resort with a full ‘On The Day’ priced adult ticket. Chessington World of Adventures Resort is home to a theme park, zoo, aquarium and more – and the world’s first World of Jumanji, which is new for 2023.

From 1^st May 2023 until the end of June 2023, unique QR codes on five million promotional packs of Capri-Sun can be used to secure a voucher for buy-one-get-one-free entry – valid until 30^th June 2024.

The promotion is designed to reward young families with a fun day out this summer, while boosting sales of Capri-Sun, the no.1 kids juice drinks brand in grocery and convenience, worth almost £62m^[3].

Promotional packs include 4x200ml multipacks of Capri-Sun Orange, No Added Sugar Orange, and No Added Sugar Apple & Blackcurrant, and 8x200ml multipacks of Capri-Sun Orange, Tropical, Blackcurrant, Jungle, No Added Sugar Orange and No Added Sugar Apple & Blackcurrant. Also included are 15x200ml multipacks of Capri-Sun Orange and 1l bottles of Capri-Sun Orange Double Strength Multivitamin Squash.

The on-pack activity will be supported by out-of-home and social media advertising and in-store activation.

Julia Straschil, Global Brand Director at Capri-Sun, said: “Our long-running partnership with Merlin Entertainments allows us to bring our loyal fans unique and exciting experiences time and time again – which is so important when many are looking for ways to help make day-trips and holidays more affordable. This latest on-pack activity will launch them into the World of Jumanji at Chessington World of Adventures Resort, and make this summer one for the whole family to remember!”

Martin Attock, Vice President, Commercial Development at CCEP GB said: “Last year’s promotion with Merlin Entertainments was a huge success. Across the 12 week promotional period it delivered a 30% increase in sales and increased rate of sale across our Capri-Sun juice drinks and squash ranges[4].

“This is a feel-good promotion and campaign that we’re encouraging retailers to get behind in-store – giving shoppers something to get excited about, adding value to them beyond the pack, while at the same time as boosting sales.”

The entire Capri-Sun range is HFSS-compliant, including original variants and no added sugar ranges.

[1] Nielsen Multiple Grocers, L12w vs L12w Prior Period to 18/07/22  

[2] Nielsen Total GB MAT val WE 31.12.22

[3] Nielsen Total GB MAT val WE 31.12.22

[4] Nielsen Multiple Grocers, L12w vs L12w Prior Period to 18/07/22