Following the launch of its Christmas on-pack promotion, Coca-Cola is bringing the magic of Christmas to the nation with its eagerly awaited Christmas advertising and Truck Tour.
Bringing friends and family together to enjoy a magical moment of festive fun, the anticipated tour is set to put a spotlight on local community by supporting FareShare, the UK’s biggest charity fighting hunger and food waste.
With the theme for those attending of “Your Presence is Your Present”, Coca-Cola Great Britain will donate the equivalent of up to 100,000 meals to those in need throughout the festive season. For every person that attends the Coca-Cola Truck Tour, Coca-Cola will fund the equivalent of one meal for a person in need. Kickstarting the ambition, the equivalent of 100,000 meals have already been donated to FareShare by Coca-Cola Europacific Partners, with the ambition of funding the total equivalent of 200,000 meals.
Lindsay Boswell, CEO at FareShare said: “We’re incredibly grateful for the support from Coca-Cola. Their donation will help us get more good-to-eat surplus food to people across the UK most impacted by the cost of living crisis. We hope as many people visit the Coca-Cola Truck Tour this Christmas so that we can get more food to people who need it during what are challenging times for many.”
As well as capturing the perfect seasonal selfies in front of the iconic red truck, this year’s Coca-Cola Christmas Truck Tour will include a magical ‘winter market’ setting, featuring festive food huts and fun activities and for all to get involved with.
Officially kick starting the Christmas season, the truck will also be making its usual festive appearance on TV screens later in November, with the first airing of the much loved “Holidays Are Coming” ad often said to still signify the official start of Christmas.
Last year, soft drink sales grew nearly 9% in December compared with the rest of the year, while sales across the CCEP portfolio grew by more than a quarter. In fact, Coca-Cola Trademark* sales increased by 36% over the Christmas period in 2021.
 Nielsen Total Soft Drinks GB incl. dis 4 WE 01.01.22
 Nielsen Total GB incl. dis 4 WE 01.01.22
 IGD ShopperVista, 5th & 6th Jan’22 (GB)