FANTA LAUNCHES 2022 HALLOWEEN CAMPAIGN & ON-PACK PROMOTION

• Halloween on-pack promotion returns from GB’s no.1 flavoured carbonates brand[1]
• Supported by multi-million-pound marketing campaign including spooky new TV ad
• Last year’s activity saw 12% value growth for Fanta[2], and contributed to an extra £69m of soft drinks sales^,[3]

Coca-Cola Europacific Partners (CCEP) has announced details of this year’s Fanta Halloween activity, including a spooktacular on-pack promotion offering epic prizes or scary surprises.

The on-pack promotion will help retailers tap into consumer demand for soft drinks at Halloween in GB. Soft drinks value growth was up £69 million year-on-year during Halloween 2021[4], a period in which Fanta achieved a 12% increase in value sales[5].

Ghoulish on-pack promotion

From 12^th September, shoppers are invited to scan QR codes on limited edition, ghoulish packs of Fanta to find out instantly whether they’ve won an epic prize from a £50k prize pool.  Prizes range from cauldrons of cash, to home entertainment systems and supplies for the ultimate scary movie night in. Those who don’t win will receive exclusive digital content to scare their friends and family with instead.

More Flavours for Halloween 2022

As well as Fanta Orange and Orange Zero, this year marks the first time Fanta Lemon, Fanta Fruit Twist Zero, Fanta Grape Zero, and Fanta Raspberry Zero are being included in the brand’s Halloween activity. Promotional packs include 330ml cans and 500ml bottles for consumers to pick up on-the-go, and 2l bottles to enjoy at home. (Promotional packs also include Fanta Orange and Fanta Orange Zero 500ml and 2l PMPs*)

The promotion will be supported by a multi-million-pound marketing campaign which includes the return of the popular 2021 spooktacular TV ad, paid social media, digital and out of home advertising. Free POS materials will be available whilst stocks last from My.CCEP.com by mid-September.

Martin Attock, Vice President of Commercial Development at Coca-Cola Europacific Partners GB, said: “Worth more than £270m and in 13.3% growth[6], Fanta is the no.1 flavoured carbonates brand in GB[7] and has become synonymous with Halloween in recent years. Fanta Zero is doing particularly well[8] and led growth during the spooky season in 2021[9], which is why we’re including more of our popular zero sugar flavours this time around.

“Retailers can create in-outlet theatre with front of store and aisle end displays – where HFSS-compliant ranges like Fanta have a key role to play. This, combined with our £50,000 prize pool and the other marketing activity we have planned, will help Fanta and our customers achieve another year of strong growth at Halloween.”

86%[10] of the CCEP portfolio will be HFSS-exempt by October, and 100% of the Fanta and Fanta Zero Sugar ranges will be exempt.

* The recommended prices on CCEP PMPs are intended only as a guide for retailers, and there are plain packs available as well.

[1] Nielsen Total GB MAT val we 180622

[2] Nielsen Scantrack Data w/e 06.11.2021, Halloween = latest 4 weeks, Total GB

[3] Nielsen Scantrack Data w/e 06.11.2021, Halloween = latest 4 weeks, Total GB

[4] Nielsen Scantrack Data w/e 06.11.2021, Halloween = latest 4 weeks, Total GB

[5] Nielsen Scantrack Data w/e 06.11.2021, Halloween = latest 4 weeks, Total GB

[6] Nielsen Total GB MAT val we 180622

[7] Nielsen Total GB MAT val we 180622

[8] Nielsen Total GB MAT val we 180622

[9] Nielsen Scantrack Data w/e 06.11.2021, Halloween = latest 4 weeks, Total GB

[10] 30 out of 35 brand ranges will be HFSS compliant - 86% (rounded up from 85.7%)