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New Campaign, Sustainability | CCEP

  • Coca-Cola Great Britain, in partnership with Coca-Cola Europacific Partners, and Merlin Entertainments are offering the chance to win VIP experiences to some of the UK’s best-known attractions in exchange for empty plastic bottles
  • The partnership is designed to incentivise and encourage recycling on-the-go via reverse vending machines situated in the sites
  • A newly added recycling page on the Resort apps will help people find the machines during their visit to the family favourite locations including Alton Towers Resort, LEGOLAND® Windsor Resort and Chessington World of Adventures Resort


14th July 2022, London: This summer, thrill seekers can be in with a chance of winning VIP marine and animal conservation experiences at some of the UK’s best-known family attractions in exchange for simply bringing an empty 500ml plastic bottle and recycling it at one of the specifically designed reverse vending machines across Merlin Entertainments attractions.


With prizes including a family VIP behind the scenes tour of the SEA LIFE Trust Seal Sanctuary in Cornwall, a shark dive at the Bear Grylls Adventure in connection with the Shark Trust, a VIP White Rhino Encounter at Chessington World of Adventures Resort in connection with the Chessington Conservation Fund and a Green Sea Turtle feed plus VIP Tour of SEA LIFE Manchester – lucky winners will be able to get up-close to marine and animal life in exchange for helping Coca-Cola on its mission to collect and recycle every bottle it produces.


Offering visitors the chance to be part of the action and enter between the 14th July and 30th September 2022, the reverse vending machines will be on site at nine participating Merlin Entertainments attractions, including Alton Towers Resort, LEGOLAND® Windsor Resort, Thorpe Park Resort, Chessington World of Adventures Resort, Warwick Castle Resort, SEA LIFE aquariums in Blackpool, Brighton and London, and LEGOLAND Discovery Centre Birmingham. The location of the innovative machines can be found on the individual attraction apps or via, guiding people through the parks to recycle their bottles and enter the VIP competition.


The partnership continues Coca-Cola’s ongoing relationship with Merlin Entertainments, which has seen over 100,000 plastic bottles collected via the reverse vending machines since 2018.


Martin Attock, Vice President of Commercial Development at Coca-Cola Europacific Partners GB, said: “The summer months are a special time for friends and families to get together and we’re excited to offer people the chance to win some amazing experiences whilst rewarding them for recycling on the go whilst visiting Merlin attractions. All of our bottles are 100% recyclable, and our partnership is just one of the actions we’re taking to achieve our ambition of a World Without Waste.”


Dare Ilori, Merlin’s Group Head of Sustainability from Merlin Entertainments, said: “Sustainability is core to our operations at Merlin Entertainments and we are excited to partner again with Coca-Cola Great Britain on this initiative. We are continuing to progress against our sustainability ambitions, including removing unnecessary packaging and plastic on all our branded merchandise. In our SEA LIFE attractions, we banned all plastic straws and retail plastic bags at the end of 2018, and in our UK Resort Theme Parks we are proud to now be operating with zero waste to landfill. We know that there is much more we can do though, and that we have a role to play in enabling and encouraging consumers to reduce, return and recycle their plastic. This is why partnering with companies such as Coca-Cola is so important, and today’s announcement is a fantastic example of Merlin working with like-minded business partners to help protect our planet for the future.”


The announcement is the latest in a series of actions from Coca-Cola Great Britain to ensure its packaging is as sustainable as possible and to encourage people to recycle. As part of its global goal, Coca-Cola aims to collect and recycle a bottle or can for every one it sells by 2030.


For more information about the reverse vending machines please visit