SUPERCHARGE YOUR ENERGY DRINKS SALES IN 2021 WITH MONSTER

SUPERCHARGE YOUR ENERGY DRINKS SALES IN 2021 WITH MONSTER

 ‘Sales Supercharged’ - Monster’s new retailer support initiative

Coca-Cola European Partners (CCEP) and the Monster Energy Co. have unveiled an exciting new support initiative to help convenience retailers maximise energy drink sales.

‘Sales Supercharged’ provides the low-down on the latest trends and segments that are leading the way, tips on getting your range right and how to bring the category to life in-store. There will be chances to win free stuff, kicking off with cases of Monster and Relentless and opportunity to request the latest point of sale and find out about chilled equipment. Visit www.salessupercharged.co.uk and look out for information in the trade press and via your local wholesaler.

The initiative is designed for retailers looking to take advantage of growing energy drink sales; a sector which has grown by a staggering £72.5m over the last year, more than two thirds of this has been delivered by Monster[1].

Monster brand, monster sales

As the fastest-growing energy drinks brand in GB, Monster is now worth £287m[2], driven by impactful marketing, exciting promotions and an ever-expanding line-up of great-tasting flavours and formats. The Monster Energy Co. portfolio also includes Relentless, worth £42m[3], and Reign Total Body Fuel – the biggest performance energy drink in GB, four times bigger than its nearest competitor[4].

Energy drinks - No.1 soft drinks segment in convenience[5]

Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said: “The energy drinks sector is worth an incredible £667m to the convenience channel[6], and is now the largest soft drinks segment in this channel[7].

“And with the rise of new occasions including gaming and working out in the home, alongside consumer demand for zero sugar, innovative new flavours and drinks with added functionality, this growth is only set to continue.

“With our wining portfolio, supported by the Sales Supercharged platform, convenience retailers of all sizes can make their energy fixture work harder and give their sales some extra muscle power.”

For more information, visit https://www.salessupercharged.co.uk/.

[1] Nielsen Home Total coverage incl discounters last year to w/e 05/09/2020 (Energy Growth +£72.5m /Monster Growth +63m =86% of the total growth number)

[2] Nielsen Home MAT Total Coverage incl discounters  w.e. 05.09.20

[3] Nielsen Home MAT Total Coverage incl discounters  w.e. 05.09.20

[4] Nielsen Answers Value Sales Total GB Ytd we 05.09.2020 (Reign Value is £4.6m/ Nearest competitor Value is £1.1m)

[5] Nielsen MAT Total Impulse w.e. 05.09.20

[6] Nielsen MAT Total Impulse w.e. 05.09.20

[7] Nielsen MAT Total Impulse w.e. 05.09.20