- Schweppes is back on TV for the festive season with the return of its popular campaign, Schweppes, We’ve Got the Tonic, You’ve Got The Spirit
- Supported by an out-of-home advertising, social media and PR and influencer campaign
- Schweppes has grown 29% in value over the last two years in retail as shoppers recreate mixed drinks in the home
Coca-Cola Europacific Partners (CCEP) GB is pleased to announce the return of its Schweppes, We’ve Got The Tonic, You’ve Got The Spirit marketing campaign, in the run up to Christmas.
The multi-million-pound Christmas campaign includes a light-hearted TV advert, airing from early December which is centred around family and friends enjoying long-awaited festivities together. It builds on two previous iterations from earlier this year, both of which also celebrated Brits’ unshakeable positivity and keenness to have a good time.
New Festive Serves
The campaign will be supported by out-of-home, digital and social media advertising as well as a PR and influencer programme. Campaign elements will highlight Schweppes’ new festive serves, Rosemary Wreath, Jingle Fizz and Merry Spritzer, which feature Schweppes Indian Tonic and the recently launched Slimline Elderflower Tonic and Russchian Pink Soda.
Martin Attock, Vice President, Commercial Development at Coca-Cola Europacific Partners GB, said: “We know that many people are planning a bigger Christmas this year, and rightly so, having celebrated under restrictions in 2020. While there will be many embracing the return of the hospitality sector this Christmas, many at-home habits have been formed over the last 18 months which suggests more social occasions will take place in the home. This presents retailers with an opportunity to drive sales of mixers like Schweppes, the no.1 mixer brand in retail, by tapping into occasions like parties, nights at home with family and friends and also gifting.
“This combined with our great tasting new festive serves on POS materials and feel-good marketing campaign, the Schweppes brand will remain front of mind with consumers, helping to drive footfall and sales for retailers.”
 Nielsen MAT Total Coverage Value 2Y to w/e 11th September 2021
 IGD, ShopperVista, 6th and 7th Jan’21. Base: 1,750 UK shoppers who celebrated Christmas
 Nielsen MAT Vol Total GB WE 190621