SCHWEPPES ELDERFLOWER VARIANT IS JUST THE TONIC!

• Schweppes Slimline Elderflower will tap into the popularity of flavoured tonics[1] and consumer demand for low calorie alternatives[2]
• After a year of remarkable growth in retail[3], Schweppes presents a huge sales opportunity as hospitality venues reopen

Coca-Cola European Partners (CCEP) has expanded its range of Schweppes Classic tonics within the licensed channel with the launch of Schweppes Slimline Elderflower.

Available to operators now, the new Slimline tonic water combines Schweppes’ renowned effervescence with a subtle hint of elderflower – the second biggest flavour in the tonics segment in license[4] – to deliver the perfect serve with vodka or gin, garnished with a slice of cucumber and known this summer as the Schweppes ‘Elderflower Fizz’.

Designed to help licensees tap into the growing consumer demand for both low calorie[5] and flavoured[6] mixers, Schweppes Slimline Elderflower contains just two calories per 100ml. In fact, low calorie flavoured tonics are up 125%[7], which clearly demonstrates this demand.

To support the launch, CCEP is providing activation kits including glasses, chalkboards and vinyls, to help venues create a unique experience for their guests and showcase the ‘Elderflower Fizz’ summer serve. POS materials are also available from My.CCEP.com to help raise awareness and generate excitement.

Paul Robertson, Associate Director, On-Premise at Coca-Cola European Partners, said: “2020 saw Schweppes mixers achieve 33% value growth in retail[8], driven by shoppers’ demand for a brand that they recognise, and can rely on for quality and value, when recreating the pub, bar or restaurant experience in the home.  We now have an exciting opportunity to translate this demand across into the hospitality channel, as we support our customers with a safe and successful reopening.”

The launch forms part of CCEP’s 2021 multi-million pound hospitality support programme it launched in partnership with Coca-Cola Great Britain, which builds on the £20m package of support implemented last year. Elements for this year include guidance on post-mix restart and sanitisation, free stock support for freetrade customers, promotional offers on core range*, ‘Project Open’ – a business accelerator programme, summer activation plans for Schweppes and UEFA EURO 2020^TM, as well as guidance on how to drive sales on online using food delivery partners. 

*Coca-Cola original taste, Coca-Cola zero sugar, Diet Coke, Schweppes Classic, Schweppes Slimline and Appletiser.

[1] Nielsen CGA, Total OOH, MAT Value and Value Growth March 2020 vs PY.

[2] Kantar | Alcovision | 12 m/e 31-Mar-2020

[3] Nielsen Total coverage GB incl discounters MAT VAL to 26.12.20

[4] Nielsen CGA, Total OOH, MAT Value and Value Growth March 2020 vs PY

[5] Kantar | Alcovision | 12 m/e 31-Mar-2020

[6] Nielsen CGA, Total OOH, MAT Value and Value Growth March 2020 vs PY.

[7] Nielsen CGA, Total OOH, MAT Value and Value Growth March 2020 vs PY.

[8] Nielsen Total coverage GB incl discounters MAT VAL to 26.12.20