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NEW STRIKING LOOK FOR COCA-COLA ZERO SUGAR FLAVOURS AND HUGE SUMMER SAMPLING CAMPAIGN

CCZS Flavours new look

02/08/2021

Low and No Sugar | CCEP

  • New pack designs for Coca-Cola Zero Sugar Cherry and Coca-Cola Zero Sugar Vanilla
  • Over a million packs being sampled this summer, to celebrate the Coca-Cola Zero Sugar relaunch earlier this year
  • £3m marketing spend to maintain momentum behind Coca-Cola Zero Sugar, and help retailers capitlise upon the flavoured zero sugar cola opportunity

Coca-Cola Europacific Partners (CCEP) is rolling out Coca-Cola Zero Sugar’s exciting new look to its Cherry and Vanilla variants this month, and is celebrating with a nationwide sampling and marketing campaign kicking off in August.

Fastest growing zero sugar cola brand

The launch follows another successful year for Coca-Cola Zero Sugar. Now worth £322m[1] and the fastest growing zero sugar cola in retail year-to-date[2], its new and improved Coca-Cola taste and impactful new packaging design is helping to recruit new shoppers to the zero sugar colas segment[3].

Research has shown that Coca-Cola Zero Sugar’s new-look packs are easier for shoppers to find at the fixture[4], which means the Cherry and Vanilla variants – worth a combined £25m[5] and up £4m on last year[6] – will also gain from their redesign.

A continuation of the  ‘Open That Coca-Cola’  campaign launched earlier this year, the summer burst will target young adults from the middle of August and will include sampling Coca-Cola Zero Sugar at festivals, via digital couponing and when students return to university in September.

The flavoured zero sugar cola opportunity

Martin Attock, Vice-President, Commercial Development at Coca-Cola Europacific Partners, said: “We know that our refreshed packaging designs help Coca-Cola Zero Sugar stand out on-shelf, and now that our flavours are included, the line-up looks stronger than ever.

“Flavoured zero sugar colas represent an exciting opportunity for retailers – if growth continues at the current rate, there’s scope for an additional £14m in sales this year[7]. That’s why we’re distributing more than a million packs with our latest sampling initiative – supported by another £3m media investment to keep the full Coca-Cola Zero Sugar range front of mind with shoppers, this summer and beyond.”

 

[1] Nielsen Total GB incl. dis. MAT VAL to 19.06.21

[2] Nielsen Total GB incl. dis. YTD VAL to 19.06.21

[3] Kantar, YTD June, CCZS Category Recruitment, Actual Shoppers

[4] PRS In Vivo UK and Poland, July 2020​

[5] NIELSEN, TOTAL GB INC. DISCOUNTERS, VALUE (£) MAT TO 27.02.21

[6] NIELSEN, TOTAL GB INC. DISCOUNTERS, VALUE (£) MAT TO 27.02.21

[7] NIELSEN, TOTAL GB INC. DISCOUNTERS, VALUE (£) MAT TO 27.02.21 3Y CAGR

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