COCA-COLA GIVES SHOPPERS CHANCE TO WIN AND GIVE BACK THIS CHRISTMAS WITH NEW ON-PACK PROMOTION

• 27 million festive promotional packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar are rolling out this month to help retailers maximise Christmas sales
• Packs will feature QR codes that shoppers can scan for the chance to win Love2Shop vouchers in the run up to Christmas, and a meal will be donated to charity for every entry

Coca-Cola Europacific Partners (CCEP) kicks off its annual Coca-Cola Trademark Christmas countdown this month with the launch of a brand new on-pack promotion, to help retailers and shoppers enjoy a sparkling Christmas.

27 million festive-themed sharing packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar are rolling out now, featuring the strapline ‘win a meal, give a meal’. Shoppers can scan QR codes on-pack for the chance to win e-vouchers from Love2Shop – accepted by supermarkets, food aggregators, restaurant chains and more. And for every entry*, Coca-Cola will donate a meal to its long-term charity partner, FareShare, a charity set up to fight hunger and food waste by redistributing surplus food to frontline charities.

The festive pack designs and promotion will run across sharing formats including large PET bottles and multi-packs of cans. With more soft drinks being consumed in the home, value sales of Coca-Cola Trademark sharing packs are up 11% across grocery and convenience[1] – growth that’s expected to accelerate during the festive season, especially given Coca-Cola Zero Sugar is the fastest-growing cola in GB to-date this year[2]. In the week leading up to Christmas 2020, soft drink sales grew 19%[3], and sales across the CCEP portfolio grew by more than a third[4].

Iconic Coca-Cola advertising will get shoppers in the festive mood supported by a host of other exciting campaign elements yet to be announced.

Martin Attock, vice-president commercial development at CCEP GB said: “Coca-Cola’s brand purpose is about bringing people together and making a difference, and this promotion does exactly that. We know that a third of shoppers are already planning a bigger Christmas than usual[5] as they reunite with family and friends, and with 130 years of heritage at Christmas time, Coca-Cola is the brand to help them make it happen. At the same time, we know there are people for whom Christmas is a particularly difficult time, and we want to support them too.

Last Christmas CCEP’s soft drinks were the biggest contributor of soft drinks growth (54% category growth) with Coca-Cola Trademark taking the spot as the No.1 soft drink brand^[6], making it a must-stock brand alongside other CCEP festive favourites including Schweppes and Appletiser.’

 *up to 60,000 meals will be donated

[1] Nielsen MAT Val Total GB excl. dis WE 190621

[2] Nielsen YTD Val Total GB WE 190621

[3] Nielsen Value, Grocery, we 21.12.2019 & we 26.12.2020 vs rest of year average

[4] Nielsen Value, Grocery, we 21.12.2019 & we 26.12.2020 vs rest of year average

[5] IGD, ShopperVista, 6th and 7th Jan’21. Base: 1,750 UK shoppers who celebrated Christmas

[6] Kantar FMCG Panel 4 w/e 27.12.21