Schweppes kicks off the festive joy with spirited new campaign
- Kicking off the festive season, Schweppes has launched its latest campaign – Schweppes, We’ve Got the Tonic, You’ve Got The Spirit – designed to raise people’s spirits and ignite some festive cheer
- The campaign includes a brand new TV advert - the first time Schweppes has been on TV screens since 2017
- The fully integrated campaign includes OOH advertising, digital, social and PR support
London, 16 November 2020: Today, the original creator of bubbles, Schweppes has kicked off the festive spirit by lifting the lid on a brand-new campaign – Schweppes, We’ve Got The Tonic, You’ve Got The Spirit. Launching with a new TV advert – and the first time Schweppes has been on screens since 2017 – the campaign will launch this Christmas and continue next year, with the aim to celebrate and encourage the unshakeable British thirst for positivity.
Airing from today, the multi-million-pound campaign launches with a new TV advert, featuring a household enjoying a games night at home. After some good-natured and humoured rivalry, the group put the competition aside at the end of the night, toasting to an enjoyable time together and demonstrating that the British positive attitude and tenacity will keep the festive spirit going.
The new creative* aims to drive further awareness of the brand and reach millions of consumers. It will also be supported by out-of-home advertising and digital, referencing different taglines including, ‘Open up a cracker this Christmas’ - a fun, festive play on words which will be further amplified on social media.
Launching in line with a new brand identity, which includes bold, fun, eye-catching and bright statement colours, the new campaign highlights both the Schweppes Classic range - created for everyday mixing and the Schweppes Signature Collection - a range of naturally flavoured mixers created for special occasions and moments of celebration.
Simon Harrison, Vice President for Commercial Development at Coca-Cola European Partners GB, said: “As the original creator of bubbles in 1783, Schweppes has been part of British culture ever since. With the aim to lift spirits and create fun moments, our new campaign celebrates the British public’s positive attitude and we hope that Schweppes is part of the enjoyment during the festive season this year with friends and family.”
*The advert is created by McCann London.