News

HOLIDAYS ARE COMING! COCA-COLA CHRISTMAS PACKS TO BRING FESTIVE CHEER TO SHOPPERS

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CCEP

03/11/2020

  • 160 million special edition festive packs of Coca-Cola original taste, Coca-Cola zero sugar and Diet Coke rolling out this month to help retailers maximise Christmas sales
  • Packs to feature QR codes that shoppers can scan to unlock exclusive content on the lead up to Christmas
  • Iconic ‘Holidays are Coming’ ad to return to TV screens, alongside out-of-home advertising

Coca-Cola European Partners (CCEP) kicks off its annual Coca-ColaTM Christmas countdown this month with the return of its special edition take-home festive packs, to help retailers and shoppers enjoy a sparkling Christmas.

Rolling out from November, 160M QR codes will be printed on selected Santa packs of Coca-Cola original taste, Coca-Cola zero sugar and Diet Coke that shoppers can scan to unlock new and exclusive content every day throughout November and December.

The festive packs will be available across take-home formats including large PET bottles and multi-packs of cans and glass bottles to help shoppers bring a festive feel to their at-home Christmas celebrations. With more soft drinks being consumed in the home, sales of Coca-ColaTM sharing packs are up 20%[1] across grocery and convenience presenting a real opportunity for retailers this year.

The iconic Holidays are Coming TV advert will also return to the nation’s TV screens and be supported by video-on-demand, cinema advertising and out-of-home advertising.

Simon Harrison, vice-president commercial development at CCEP GB said: “64% of consumers think keeping up family and Christmas traditions is more important than ever this year[2] – and with 100 years of heritage at Christmas time, Coca-ColaTM has an important role to play in making that happen.

“Last year our soft drinks portfolio was the largest contributor to Christmas soft drinks growth[3], led by Coca-ColaTM but also Schweppes and Appletiser. We see this continuing for 2020 as consumers look for affordable ways to treat themselves[4]. 54% are planning to enjoy a sparkling drink with their special festive meal[5] – and there will be many other social occasions in the weeks either side of the big day – so our advice to retailers is to stock up on Coca-ColaTM and our broader portfolio now.”

 

[1] Nielsen (Home Channel) MAT Value w/e 13.06.20

[2] Epoch Consumer Survey, May 2020 – 400 consumers ages 16-54, demographically representative

[3] Total soft drinks Nielsen & CGA 12 week Dec 19

[4] HIM Lockdown and Snack Up: How UK Consumers’ Snacking Habits Have Changed This Month – APRIL 2020, IGD ShopperVista; Base: 532 shoppers, 1-14th March, 377 shoppers 15th-21st March, 147 shoppers 22-28th March’20, 247 shoppers 29th Mar-4th April’20, 285 shoppers 5-11’Apr’20

[5] One Pulse Survey, April 2020, 500 people surveyed