News

Fanta returns to TV for Halloween

Fanta Halloween ad 900x500px

CCEP

19/10/2020

As part of the brand’s ‘Release the Stupid Side of Halloween’ 2020 campaign, Coca-Cola European Partners is pleased to announce that Fanta is back on TV for the first time in five years.

On TV now until the 31st October, the campaign aims to help retailers maximise soft drinks sales this Halloween, which have grown in volume and value over the last two years[1]. This has been driven by Fanta’s annual ghoulish campaigns which have engaged and captured the imagination of young adults.

The campaign provides a light-hearted and fun spin on the Halloween season, showcasing the quirky ways consumers embrace the annual calendar event at home. The TV advert will be supported by video-on-demand, interactive digital experiences on Instagram and Snapchat, and out-of-home advertising.

Fanta is the number one flavoured carbonates brand in grocery and convenience[2] and accounts for over a quarter of the segment’s value sales[3]. Having delivered nearly £20m worth of growth in 2019[4], the brand is now worth £223m and continuing to grow[5].

 

[1] Nielsen: Total GB I Soft Drinks I Halloween 19 vs 2YA and vs YA

[2] Nielsen: Total home market incl. discounters Value MAT w/e 13.06.20

[3] Nielsen: Total home market incl. discounters Value MAT w/e 13.06.20

[4] Nielsen: Total home market incl. discounters Value MAT Year end 2019

[5] Nielsen: Total home market incl. discounters Value MAT w/e 13.06.20