Fanta adds new rasberry variant to its zero sugar line-up

• Coca-Cola European Partners has expanded its popular Fanta zero sugar range with the launch of Fanta Raspberry zero sugar

• The new fruity variant from GB’s number one flavoured carbonated soft drinks brand[1] will help retailers tap into growing consumer demand for flavour variation[2]

• The new addition to the range will be supported by a £2m marketing campaign

Coca-Cola European Partners (CCEP) is adding a new flavour to its Fanta zero sugar range with the launch of a brand-new variant – Fanta Raspberry zero sugar.  

Rolling out from February onwards, the new variant from GB’s number one flavoured carbonated soft drinks brand[3] will deliver a refreshing taste without any calories or sugar. With 75%[4] of Fanta zero sugar’s growth being incremental, the new flavour is set to help maximise sales for retailers by attracting new consumers into the segment and encouraging occasional shoppers to return more often.

Worth £217m^[5] and having grown 15% in value in the last year^[6], Fanta now accounts for more than a quarter of the sector’s value share[7]. This growth has in part been driven by the Fanta zero sugar range, which is now worth £66.3m[8] and which has recruited more than 1.2m new shoppers[9] in the past 12 months.

Fanta Raspberry zero sugar, which is made with natural flavours and is Soft Drinks Tax-exempt, will be available in a 330ml can and a 500ml PET bottle for on-the-go consumption occasions, with an 8x330ml can multipack and a 2L PET bottle for future consumption.

The introduction of the new flavour follows on from the success of Fanta Grape zero sugar. Launched in February 2019 following huge demand on social media, the grape-flavoured variant has proven extremely popular and is now worth over £10.6m[10], demonstrating demand from Fanta drinkers for innovation.

Raspberry was chosen as the latest Fanta zero sugar flavour in response to consumer demand, with raspberry-flavoured products in 11%[11] volume growth in the last year.

Supported by a £2m marketing investment, the launch will feature social media, radio, digital and out-of-home activations, as well as influencer engagement and in-store promotions.

Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said: “Over the last year we’ve added £33m[12] to the value of the Fanta brand by responding to the growing demand for flavoured carbonated soft drinks in zero sugar options and by investing in campaigns around key seasonal occasions like Halloween. This year we’ll build on the fantastic success of Fanta Grape zero sugar with the new Raspberry flavour, presenting another opportunity for retailers to maximise sales of soft drinks to new and existing shoppers.

[1] Nielsen Total Coverage, MAT WE 07.09.19

[2] Nielsen Total Coverage, MAT WE 07.09.19

[3] Nielsen Total Coverage, MAT WE 07.09.19

[4] Nielsen Multiple Grocers channel, MAT to 10/08/2019

[5] Nielsen Total Coverage, MAT WE 07.09.19

[6] Nielsen Total Coverage, MAT WE 07.09.19

[7] Weekly Nielsen Data MAT end 07.09.19

[8] Nielsen Total Coverage, MAT WE 07.09.19

[9] Kantar Worldpanel 52wks ending 8.9.19

 16/06/2019​

[10] Nielsen Total Coverage MAT w/c 28.12.19

[11] Nielsen Total Coverage MAT WE 13.07.19 

[12] Nielsen Total Coverage, MAT WE 07.09.19