Game On: Monster rolls out racing simulator promotion

Coca-Cola European Partners has unveiled a brand new promotion to support its Monster Energy range, giving gaming enthusiasts the chance to win a Monster-branded racing simulator.

Running now and until the end of September, this is the latest in a long history of successful promotions as part of Monster’s relationship with the gaming industry.

The promotion will see one lucky winner get their hands on a complete racing simulator package worth £2,500. The prize includes a PS4, a Playseat gaming chair, a curved TV screen, a steering wheel, pedals and a game.

The competition can be promoted by retailers with POS and consumers can enter through the Monster Energy website. Retailers can request supporting POS – including posters, wobblers and barkers – from the CCEP Customer Hub Tools & Resources pages at www.cokecustomerhub.co.uk or on 0808 1 000 000.

Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said: “Gaming is a huge and fast-growing part of the global entertainment industry[1], and the energy drinks segment is playing a similar role within soft drinks, having delivered 30% of total category growth in the last year[2]. The Monster brand continues to enjoy double digit growth[3] and is performing ahead of the category, driving more than 90%[4] of growth over the last 12 weeks.

“At the same time, there has been a huge 193.5%[5] increase in the sales of games and computer software in GB.  With that in mind, Monster’s simulator promotion comes at a time when people have more time for gaming in the home. The supporting POS will deliver in-store theatre and resonate with shoppers and core Monster Energy fans – a must for retailers to activate.”

To request POS materials, visit https://cokecustomerhub.co.uk/ or call 0800 1 000 000

[1] Newzoo, Global Games Market Report, 2019

[2] Nielsen Total GB Value MAT TY Period Ending: W end 22/2/2020

[3] Nielsen Value Total Market MAT w/e 28.03.2020

[4] Nielsen Total Market Value 12 Weeks w/e/ 18th April 2020

[5] IGD ShopperVista; Base: 532 shoppers, 1-14th March’20, 374 shoppers 15-21st March’20, 147 shoppers 22-28th March’20, 247 shoppers 29th Mar-4th April’20, 284 shoppers 5-11th Apr’20