COCA-COLA LAUNCHES PERSONALISED CHRISTMAS CANS IN SUPPORT OF CRISIS
- For the first time ever, Coca-Cola is giving fans the chance to create their very own personalised Christmas can, featuring a name and a festive image
- From the 5th December, a thousand cans will be available to personalise and order every day for free
- For every can ordered, a donation of £2 will be given to Crisis, the UK’s national homelessness charity
December 2020, London: With the Christmas countdown now underway, for the first time ever, Coca-Cola is offering people the chance to personalise special packs of Coca-Cola zero sugar with a name and a Christmas image as the ultimate Christmas keepsake.
Available from the 5th December, a thousand cans will be available each day, completely free, to order as a personal momento or special gift for a friend or loved one. Adding some festive spirit, the refreshing giveaway can be personalised and ordered by scanning a QR code on special Christmas packs of Coca-Cola original taste, Coca-Cola zero sugar and Diet Coke or heading to https://cokecreation.co.uk/christmas/
Continuing Coca-Cola’s longstanding support of Crisis, the UK’s national homelessness charity, for every can that is personalised and ordered, Coca-Cola will donate £2 to the charity, donating a total of £50,000 this Christmas season.
The donation will help Crisis continue their work supporting people who are homeless at Christmas and throughout the year. This festive season, the charity will help people during one of the toughest times of the year with somewhere safe to stay, essential food and festive treats, phone and online support - as well as support with health, housing, employment and benefits to help people leave homelessness behind for good.
Kris Robbens, Marketing Director at Coca-Cola Great Britain, said: “Christmas is all about sharing special moments with friends and loved ones and we hope people enjoy the opportunity to create their own, personalised festive Coca-Cola zero sugar can this Christmas, whether that be for themselves or as a gift.
“This year has been challenging for so many people and whilst Christmas is a moment of celebration, it’s also incredibly important to remember those that need support more than ever before and this year, we’re really pleased to continue our longstanding association with Crisis to support the charity with a donation on behalf of every can ordered.”
Ian Richards, Head of Crisis Christmas, said: “No one should be homeless and alone this Christmas. It’s been a difficult year for us all, but thanks to the generosity of our supporters, we’ve been able to adapt our frontline services and be there for people without a safe and stable place to call home.
‘We’re extremely grateful to Coca-Cola for their ongoing support. With their help, we can give people a Crisis Christmas, so they can find a path out of homelessness for good.”
Bringing festive magic to people across the country, personalised cans will be available from 5th December.