StarStock supports the UK on-trade by providing e-commerce solutions that enable licensed venues to digitise their relationship with their suppliers. These solutions simplify and streamline the end to end order to pay process and enable pubs to focus more time on growing their businesses. When we began exploring a partnership, the StarStock team were in a pilot phase but already well-positioned to take advantage of the increasing trend towards B2B e-commerce. We saw real potential to make it easier for CCEP customers to buy beverages in new ways, and recognised that our network and market intelligence could help StarStock bring a technology solution to the UK trade that would help it thrive, not just survive, through an extremely difficult trading environment.
In 2020 we made an investment in the business and have been able to support them on the early stages of their journey in a variety of ways, whether that’s through valuable market insights, commercial partnership with our GB team or access to the expertise of our own e-commerce teams.
“CCEP Ventures has been a great support to the growth of the StarStock business. From the moment we met in 2019, the Ventures team understood the journey we were on and have backed us all the way.”