CCEP appoints Orlando Rodriguez as Managing Director, Australia

Coca-Cola Europacific Partners (CCEP) is pleased to announce the appointment of Orlando Rodriguez to the position of Managing Director CCEP Australia.

Orlando brings to the role strong industry expertise in Australia, as well as his experience working globally in his current role as Vice President, Customer Service & Supply Chain for Australia, New Zealand & the Pacific. He will formally move into the MD Australia role from 1 May 2023.

“Orlando has built a strong reputation across the FMCG and retail industry in both Australia and NZ. He’s achieved a huge amount since joining the CCEP business back in 2019, and we’ve already seen how he delivers excellent results for his people, our customers, partners and the business," said Peter West, Regional Managing Director of the Australia, Pacific and Indonesia Business Unit (API) at CCEP.

"I am delighted that he will be stepping into the MD Australia role and know he will continue to drive the business forward.” 

Before joining CCEP in 2019, Orlando worked in several senior roles for large retailers in Australia and New Zealand.

Commenting on his appointment, Orlando said: “I am very honoured to have the opportunity to lead CCEP in Australia. First and foremost, it’s a business with incredible people who collectively have created one of Australia’s best places to work. We have a leading beverage portfolio, an unrivalled distribution network, and exciting growth opportunities ahead."

Peter West will continue as Regional Managing Director for the Australia, Pacific and Indonesia (API) Business Unit of CCEP with Orlando assuming day to day responsibility for the Australian business.  Peter’s focus will remain on the strategic agenda for the region, working closely with the local Country MDs of Australia, New Zealand, and Indonesia & PNG, reporting to him.