CCEP recognised for its customer support, winning the Most Valuable Partner award for the Australian Hotels Association’s (Victoria) Pubs, Pots and Profits event series

most valuable partner


Coca-Cola Europacific Partners Australia

We’re thrilled to share our dedicated Licensed team was recently recognised by the Australian Hotels Association (Victoria) as the Most Valuable Partner of Pubs, Pots and Profits event series.

The Australian Hotels Association (AHA) represents more than 5,000 members across Australia serviced by a network of branches based in every state and territory. The AHA (VIC) have been operating for 180 years and in their role as a resource for hoteliers and publicans they run Pubs, Pots and Profits which, an educational and idea sharing event series for regional Victorian members.

This year, the CCEP VIC Licensed team participated at all Pubs, Pots and Profits events, providing attendees with valuable insights on beverages and sampling new CCEP products, while learning a lot about pub operations in the process.

Justin McKenzie, State Manager, Licensed VIC/TAS said the award was fantastic recognition for the team and highlights the benefits of partnering with CCEP for growth.

“We are very honoured to have been recognised by such an important industry body for the work we have done with Pubs, Pots and Profits this year.  The PPP events are a great way for us to meet and engage with AHA members and CCEP customers, learn more about the venues we supply and it’s also a good excuse for us to spend time in regional Victoria!” Justin said.

Mitch Lenaghan, General Manager, Licensed said the award is testament to the unrivalled customer support we’re able to provide our partners, particularly our regional pubs.  

“I am proud of how our team has partnered with the AHA and its members to demonstrate how we can provide value to our customers and industry,” Mitch said.