CCEP partners with Colin Fassnidge for The Magic in the Serve Campaign

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Thriving Customers | Coca-Cola Europacific Partners Australia

Coca-Cola Europacific Partners (CCEP) partners with celebrity chef Colin Fassnidge to create a seasonal menu that celebrates one of Australia’s favourite non-alcoholic beverages, Coca-Cola.

Throughout November, CCEP and Colin will host a series of intimate preview dining events at La Botanique to showcase ‘The Magic in the Serve campaign’ where select guests will enjoy a finely curated menu with Coca-Cola as the hero beverage perfectly served to bring magic to the dining experience.

The three-course seasonal menu created by Colin Fassnidge for the dinner series features a selection of inspired menu items designed to pair perfectly with Coca-Cola.

Beyond the intimate dinner series with Colin Fassnidge, CCEP’s The Magic in the Serve campaign will be brought to life visually partnering with restaurants, pubs, clubs and hotels, heroing Coca-Cola, one of Australia’s most popular non-alcoholic beverages.

Vice President of Sales Licensed, Tobias Hoogewerff, said the partnership helps to demonstrate Coca-Cola is the perfect accompaniment with food, including contemporary and premium restaurant settings.

“We are delighted to have partnered with Colin to launch our Magic in the Serve campaign. He is an exceptional chef, and using Coca-Cola, he is curating a unique menu in which Coca-Cola perfectly served will heighten the dining experience.

“Coca-Cola can be enjoyed in a variety of dining occasions whether its Michelin star or your favourite local restaurant, our aim is to ensure our consumers are getting the best experience of Coca-Cola or Coca-Cola Zero Sugar, perfectly served in a chilled 330ml bottle, in a glass filled with ice and a slice of lemon.

“As a chef, Colin is passionate about making food that not only tastes amazing, but his nose to tail philosophy, in which he uses every edible element of the ingredients he works with,

ensuring diners experience flavour completely, while at the same time reducing waste.

“This is a wonderful and exciting alignment for us as, we too, are passionate about our consumers, enjoying great food with great beverages, done sustainably.”