Grinders Coffee’s The Immersion Program Returns To Help Elevate CCEP Customers

Coca-Cola Europacific Partners is delighted to share our Grinders Immersion Program is back for another year! Following the success of our pilot program last year, the Program has since been expanded to Grinders customers from across the country.

The Grinders Immersion Program provides the opportunity for loyal Grinders customers to connect with industry experts, deepen their understanding of coffee production, and identify ways of elevating their business as part of an all-expenses paid trip to Melbourne. The visit will also involve a trip to Grinders Coffee’s Fairfield Roastery and Headquarters to network with industry experts and try some of Grinders Coffee’s upcoming single origin coffees before they hit the market.

Burcu De La Cruz, Marketing Manager, Grinders Coffee said the Grinders Immersion Program provided a unique opportunity for our loyal customers to deepen their understanding of coffee production and business strategies.

“We’re committed to supporting our customers’ growth and success by offering invaluable insights and resources through this initiative,” Burcu said.

As part of Immersion 2024, Grinders Coffee will also participate in a venue takeover, providing a morning of free coffee to participating cafés to enhance customer experience and amplify brand visibility. This initiative aims to foster stronger connections between Grinders Coffee and its community of café operators while rewarding loyal customers.